Swimwear
Reina Olga Partners With Behati Prinsloo for Exclusive Swim Collaboration That Gives Back
Proceeds from the the Behati Prinsloo x Reina Olga swimwear collection will benefit Save the Rhino Trust…
Vitamin A, Misha Nonoo Debut Sustainable, Collaborative Capsule
The two women-owned, sustainable labels have joined together to debut an eco-friendly summer capsule of swim…
Good American Introduces Always Fits Swim, a Stretchable Line Made for Weight Fluctuations
The brand continues to expand swim offerings, one of its fastest-growing categories.
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Marysia Swim Is Getting Sporty
The luxury swimwear label is launching a sustainable activewear collection called Marysia Sport Clean.
Kylie Jenner Is Eyeing the Swimwear Category
The reality TV star-turned-entrepreneur may be making her first solo venture into the fashion world.
Kylie Jenner Files Trademark for Swimwear and Beach Accessories
A California-based corporation run by the 23-year-old beauty mogul filed several trademarks this month for…
Solid & Striped Teams With Sporty & Rich
The swimwear label tapped Emily Oberg's Sporty & Rich for a limited-edition athletic-inspired swimwear…
Summersalt Taps 24 Diverse Women for Summer 2021 Campaign
The brand enlisted the likes of Maye Musk, Hannah Bronfman, Stacy London, Carly Cushnie and many others for…
Aro Swimwear Launches Collaboration With Madelyn Cline
A look at Madelyn Cline — Netflix "Outer Banks" breakout star's — first swimwear collaboration.
EXCLUSIVE: American Eagle Launches Sustainable Jeans Collection
The limited-edition collection is just part of the retailer's broader sustainability efforts.
EXCLUSIVE: Abercrombie & Fitch Co. Launches Social Tourist, a New Brand for the Cohort Who Grew Up Online
The brand, which was cocreated by TikTok stars and sisters Charli and Dixie D'Amelio, debuts May 20 at…
Swimwear Gets Sustainable With O’Neill’s Expanded ‘Blue’ Collection
O'Neill expanded its eco-friendly activewear line with a new sustainable swimwear collection.
Giambattista Valli Hits the Beach
The designer has just dropped his first beach and swimwear capsule.
Lululemon Wants to Buy Back Your Workout Gear — and Then Sell It Again
The retailer will begin accepting used apparel for trade-in credit in May as the fashion industry at large…
EXCLUSIVE: Savage x Fenty Model Launches Her Own Lingerie Brand
Nazanin Mandi Pimentel's innerwear and sleepwear brand, Elle Reve, includes bodysuits, bralettes, slips…