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Supreme

Teenagers Are Invited to Give Teenage Mutant Ninja Turtles a Makeover

The winner of a global design competition will get $7,000 cash and a merch line sold on Amazon.

Supreme x Emilio Pucci Collaboration to Drop This Week

The spring 2021 capsule collection is expected to be released on June 10.

The Supreme-ification of VF Corp.

The giant is taking more cues from its acquisition of the streetwear brand, which itself is gaining some…

VF Fourth-quarter Sales Rise 22.8 Percent

The powerhouse owner of Supreme, Vans and The North Face is projecting sales will grow to $11.8 billion this…

Streetwear Enthusiasts Flock to Supreme Milan Store Despite COVID-19 Restrictions

Some 150 cool kids in the teens and 20s flooded the streets surrounding the store looking to buy the…

Is Supreme’s New Shop in Milan the Coolest Retail Spot in Town?

The American brand chose Milan's Corso Garibaldi, in the Brera district, to open its first Italian store.

Under LVMH, Tiffany Will Do Collaborations, Executive Teases

Alexandre Arnault asked his Instagram followers what they'd like the jeweler to do.

Can Supreme’s Ex-Owner Supercharge its Newest Streetwear Seller?

The Carlyle Group acquired a majority stake in U.K.-based End for an undisclosed sum that reportedly values…

Changing Places in the Athletic Industry: Key Hire and Departures

A few senior-level executives have exited at Reebok, Nike and New Balance.

Stone Island’s Carlo Rivetti on Future of the Brand With Moncler

Chairman and CEO Carlo Rivetti enthused about the growth potential of the brand in retail and market…

‘Key’ Supreme Executive Set for VF Stock Pay Day

An SEC filing detailed a stock arrangement between VF and "a key member of Supreme management" over four…

Teddy Fresh Launches Capsule With Animated Series ‘Care Bears’

The capsule release combines classic streetwear silhouettes with the colorful, hand-drawn aesthetic of the…

Supreme: VF’s ‘Simple, Beautiful Machine’

CEO Steve Rendle and CFO Scott Roe on integrating the streetwear brand with respect, third-quarter profits…

VF Corp. Forecasts Growth After Logging 25 Percent Profit Drop

The parent to Vans, The North Face and Timberland now has Supreme on board and ready boost gains.

Streetwear’s Leaders of the New School

Now that Supreme is part of VF Corp. after the $2.1 billion deal, these four brands are in the spotlight to…