sporting goods
EXCLUSIVE: August Teams Up With USA Track and Field to Donate Menstrual Products
Through the multiyear deal, August and USATF will also collaborate on content highlighting athletes' stories.
Controversial Executive Jennifer Sey Launches New Activewear Line
The brand, XX-XY Athletics, was founded by former Levi Strauss & Co. executive Jennifer Sey, who has faced…
Taylor Fritz Is the Latest Tennis Player to Become a Boss Ambassador
The American tennis player joins the likes of Matteo Berrettini, Noma Noha Akugue and Ella Seidel.
WWD Recommends
Manors Golf Takes Volume Three of the Frontier Collection to Morocco
The campaign features Belgian-born golfer Adem Wahbi, who has Moroccan roots and has been living with…
EXCLUSIVE: Athleta Launches Workout Clothes Specifically for Rigorous Exercise
The new women's collection, called Train, is designed with proprietary fabrics with characteristics that…
Business Leaders See Signs of Change Despite Times Square Store Shooting
One of three teenage suspects opened fire in a JD Sports store Thursday night, after a security guard stopped…
On Course: How Manors Golf Is Shaping Up to Be the Golf Brand for Young People
Nicholas Hoult, Jamie Bolding and Tom McFarland were early investors of the brand, which has raised 601,733…
Mindbody and ClassPass Dissect a Year of Fitness and Wellness Trends
The companies analyzed tens of thousands of reservations from 2023 to reveal top fitness and wellness habits…
LionRock Acquires Outdoor Brand Haglöfs From Asics
Currently sold in 28 countries and based in Bromma, Sweden, the company has 11 freestanding stores in Europe.
J. Pritchard Honors the Founding Family of Pickleball With Apparel Designed for the Sport’s Proper Play
Blessed by Joel and Joan Pritchard, the new brand offers fans designs made with the popular sport in mind.
EXCLUSIVE: Golden Goose Ventures Into Sport Arena With Branded Padel Pavilion
The footwear firm is set to debut a dedicated line called Star.
As DTC Sales Soar, On Opens First Store in Paris
The Swiss sportswear brand's sales are skyrocketing as it pushes into retail, and expands apparel.
Survey Finds 72% of Shoppers Prefer ‘Plastic-free Performance Wear,’ Brands Are Divided
Start-ups weigh in on new data regarding plastic-free performance wear.
Why Elon Musk and Mark Zuckerberg Aren’t the Only Ones Driving Interest in Jujitsu
There are now more than 10,000 academies and gyms in the U.S. that teach jujitsu.
Coco Gauff’s U.S. Open Win Celebrated by New Balance
The 19-year-old has been sponsored by the Boston-based athletic company since 2018.