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Soma

Chico’s Works to Mitigate Tariffs Amid Supply Chain Transformation

Soma was the standout in the quarter as Chico's works on its sourcing and supply chain initiatives and…

Soma’s Taking Bra-Fitting “Femtech” to the Masses with New Partnerships

Soma is attempting to bring its tech-powered fit-measuring bra to the masses.

Soma Debuts High-Tech Bra at CES to Help Women Find the Right Fit

Dubbed the SOMAINNOFIT, a Bluetooth-enabled, sensor-packed bra aims to takes the guesswork out of finding the…

A New Season Brings Fresh Opportunities to Footwear Retailers

Footwear brands are plotting ways to grow their current business deeper and new business wider. Men’s and…

South Asian Brand <b>Soma</b> Blends <em>Tradition</em> and <em>Fashion</em>

Karachi, Pakistan-based shoe company Soma combines the talent of local artisans with a global perspective of…