sizing
British Footwear Association Launches Online ‘Shoe School’—This Is What it Will Cover
The BFA's online "Shoe School" will give untrained footwear workers a chance to learn from home.
How Taking Consumer Body Data Upstream Can Close Fashion’s Fit Gaps
Just as fit companies help consumers find the best garment or shoe size, their data aids product development…
Consumer Fit Uncertainty Costs Retailers—How Data-Driven Sizing Can Help
As the typical size chart proves insufficient for fashion ecommerce, a number of companies are taking a more…
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Why DVF Believes in This Venture-Backed On-Demand Tailoring Startup
Standard American sizes of small, medium and large fail to "fit almost 90 percent of people," says Hemster…
MySizeID Brings Body-Measuring Tech to Istanbul Fashion Week
MySizeID is promoting its body measuring technology during Mercedes-Benz Fashion Week in Istanbul with…
Nike Threat Doesn’t Scare Maker of ‘Archaic’ Shoe-Measuring Tool
Nike Inc.'s new shoe-sizing technology doesn't worry the company that's been measuring feet for 92 years.
Nike Puts Invertex Acquisition to Work With New High-Tech Foot Sizing Tool
Nike Fit, offered in store and online, employs tech like computer vision to accurately size consumer feet in…
Brands Are Turning to Consumers to Help Them Solve for Fit
Following customers' lead is the key to accurate fit and sizing for companies like MySizeID, True Fit and Fit…
Sizing Kids’ Feet is a Snap with the Jenzy App
Given how many young kids wear the wrong size shoes, parents need simple solutions to find footwear that…
Under 5’10 Acquires Fittery to Disrupt Specialty Sizing Market
Under 5'10 aims to help consumers achieve the right apparel fit and its latest acquisition could bolster its…
TOPSHOP IS LATEST RETAILER TO EXPAND ITS DENIM SIZE OFFERING
Topshop is extending its denim offering for spring by offering alternating sizes for consumers who want to…
Fitlogic Inks Licensing Deal with Park Avenue Apparel
Fitlogic—an innovative fit concept for women's apparel—is tapping Park Avenue Apparel to expand its consumer…
Survey: Shoppers Not Satisfied With Clothing Fit
The majority of consumers are not happy with apparel sizing.
This Robotic Mannequin Can Help Fix Apparel’s Sizing Problem
Created by the Hong Kong Polytechnic's Institute of Textiles and Clothing, the automatically adjustable…
The Problem With Fit: Standard Sizing Hasn’t Changed Since WWII
Fit has been top of mind for most retailers as they battle to reduce return rates from online buys, but many…