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The Week in Denim: Hilfiger Denim Renamed Tommy Jeans, Again
Tommy Hilfiger is rebranding Hilfiger Denim to Tommy Jeans to entice younger consumers, plus Cone debuted…
Hilfiger Denim Renamed Tommy Jeans, Again
The flag is back. Tommy Hilfiger announced Thursday that the company is rebranding Hilfiger Denim to Tommy…
Levi’s New Campaign Inspires Body Positivity in India
Levi’s India continues the #IShapeMyWorld campaign this fall, highlighting the stories of top-notch women…
Buzz from Kingpins Amsterdam: Refibra, Color & Texture
The first steps toward a cleaner denim industry are taking place at Kingpins Amsterdam. Mills, fiber…
The New York Brand Turning Denim Into Wearable Art
From YSL’s Mondrian collection in 1965, to Louis Vuitton’s recent collaboration with Jeff Koons, fashion and…
True Religion Comes Back from Chapter 11 Bankruptcy
True Religion rebounds from Chapter 11 Bankruptcy following negotiations with key stakeholders this month…
The Week in Denim: The Latest in 2017 US Denim Imports
U.S. denim imports edged down in the first seven months of 2017, plus fiber companies are ramping up efforts…
Wrangler Teams with Texas Alliance for Water Conservation to Reduce Water Waste
Iconic American denim brand Wrangler will team with the Texas Alliance for Water Conservation (TAWC), a…
American Eagle Outfitters Opens New Concept Store in New York City
American Eagle Outfitters will celebrate its 40th anniversary this fall by opening AE Studio, a concept store…
Levi’s Opens Flagship Store in Osaka, Japan
American apparel giant Levi’s opened its doors to its first flagship store in Japan this month. The lifestyle…
How Invista Cut Through the Clutter with Who What Wear
The list of dilemmas facing the denim industry is greater than the invention the yoga pant. In a Kingpins…
Cone Launches Fade-Resistant Black Denim with Lenzing and Repreve
A new collaborative project shines a spotlight on the staying power of black denim. At Kingpins Amsterdam…
Denim Première Vision Launches a Consumer-Facing Event
Street style’s influence is spreading to trade shows. To celebrate the 10th anniversary of Denim Première…
The Stats: 2017 US YTD Denim Imports
U.S. denim imports edged down in the first seven months of 2017, according to data from the Office of…
Naveena Aims for “Thirst-Free” Denim
Just say ‘no’ to water. That’s the message Naveena is sharing in a new collection of “thirst-free” denim…