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Rihanna
Rihanna Stephane Feugere/WWD

Rihanna 

Rihanna, born Robyn Rihanna Fenty on Feb. 20, 1998, is a singer, businesswoman and fashion icon. Signed to Def Jam at 16 years old in 2004, when Jay-Z was the then-president of the record label, the Bajan talent first captivated audiences with her edgy pop-themed music, including the Grammy-winning single “Umbrella,” the ballad “Diamonds” and the hit “Don’t Stop the Music.”  

She's also long captivated fans with her style, mixing streetwear elements with high fashion. She has even collaborated with major fashion players, including Dior, Manolo Blahnik, Armani, Chopard and Puma on collections.  

She won the Fashion Icon award at the 2014 CFDA Fashion Awards wearing a completely sheer, sparkling Adam Selman dress covered in Swarovski crystals. That same year, she assumed the role of creative director of Puma, releasing the sub-brand Fenty x Puma a year later, which offered a platform suede creeper sneaker.  

Her power in the fashion industry hit new heights in 2019 when she announced her Fenty fashion line with LVMH Moët Hennessy Louis Vuitton, which marked the first time a Black woman headed a brand under the company. (The fashion house was paused in 2021, during the COVID-19 pandemic.)  

The line came two years after she debuted Fenty Beauty — one of the most successful celebrity beauty launches — which also sits within LVMH, as part of Kendo, the company's beauty incubator. 

Fenty launched at Sephora with 40 shades of Pro Filt'r foundation meant to suit a wide range of skin tones. The launch altered the landscape of the beauty industry, and prompted many brands to launch deeper complexion shades. In December 2018, Fenty Beauty won the WWD Beauty Inc Award for Digital Innovator of the Year. 

Rihanna championed inclusivity again with the 2018 launch of Savage x Fenty, a lingerie and loungewear brand that recentered the idea of intimatewear on the female gaze. Rihanna held her inaugural Savage x Fenty fashion show during New York Fashion Week in 2018, with models of all different sizes and dancers wearing sneakers. Since 2019, she has partnered with Amazon Prime Video to livestream the shows on the platform.  

In 2023, Rihanna returned to Puma as the creative director of Fenty x Puma. 

Rihanna

Rihanna and Kylie Jenner Lead Puma to Another Winning Quarter

Puma pulled some impressive sales numbers during its third fiscal quarter, and the company is crediting star…

Puma Net Almost Doubles in Q3

Usain Bolt's performance at the Olympics in Rio and the Fenty Puma by Rihanna clothing collection's launch…

How Iconic Teen Retailer Journeys Has Weathered 30 Years of Changes in Fashion and Business

Jim Estepa, president of Journeys, talked to FN about everything from influencers like Kanye West to…

How Rihanna, Iris Apfel & Linda Fargo Are Being Honored At the FNAAs

These female forces made a huge statement this year. Who else will get an award at the "Shoe Oscars" on Nov…

Rihanna Shuts Down Debate Chatter With Political Statement of Her Own

She's #withher.

Sofia Richie on Her Style Inspiration and Skin-care Regimen

The 18-year-old model and celeb sibling Sofia Richie, star of the holiday 2016 PrettyLittleThing campaign…

Kendall Jenner and Rihanna Spark Instagram Chatter With Saint Laurent Coat

Celebrities are sharing their love for this YSL jacket.

Kim Kimble Heads to HSN With Hair-Care Products

The celebrity hairstylist known for working with Beyoncé, Taraji P. Henson and Mary J. Blige will showcase…

Rihanna’s Fenty x Puma Takes a Regal Turn in Paris

The current queen of fashion week, Rihanna, presented her Spring’17 Fenty Puma by Rihanna collection in…

Fenty Puma by Rihanna RTW Spring 2017

Rihanna took her second Puma collection to Paris Fashion Week, showing a lineup that merged the worlds of…

Fenty Puma to <em>Livestream</em> Paris Fashion Week Show on Tidal

The Paris Fashion Week debut of Fenty Puma is getting an album-inspired release. The Puma label co-designed…

Guo Pei Talks About Career, Apple and New Film — Shows Rihanna’s Met Gown

Guo Pei plans to handle costume design for her first feature film next year and she aims to open a New York…

Rihanna Confirms Paris Showings for Fenty Puma

The singer has scheduled two presentations for Sept. 28.

Rihanna Directs Cara Delevingne in New Puma Ads

The 'Suicide Squad' star revealed the news three days ago on her Instagram page.

Two Days in the Life of Adam Selman

WWD trailed Adam Selman to capture two days in the life of a multitasking designer in high-prep mode.