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Puma
The Puma brand was born on October 1, 1948, when Rudolf “Rudi” Dassler registered the brand name with the German Patent and Trademark Office.
Dassler was already a celebrated shoemaker. Twenty-eight years earlier, he and brother Adolf “Adi” Dassler opened a footwear factory in their hometown of Herzogenaurach, Germany. Their products soon became popular with elite runners, including Jesse Owens, who won four gold medals at the 1936 Olympic Games in Berlin wearing Dassler spikes. The Dassler brothers’ breakup following World War II is one of the most legendary stories in athletics — and one of its biggest rivalries. Adolf went on to found Adidas. Both sports giants remain based in Herzogenaurach.
For Puma, its first big success came in 1950 with the Atom football/soccer boot, marking a long heritage in the sport. Its most iconic style, though, is the Puma Suede, which launched ahead of the 1968 Olympics, where it was famously worn by Tommie Smith. For a time, the sneaker was called the Puma Clyde in honor of Walt “Clyde” Frazier. Then in the 1980s, it became the Suede and was adopted by New York’s b-boy crews and West Coast skateboarders, cementing its universal appeal. Puma scored another hit in 2016 when it unveiled the Fenty x Puma Creeper with brand partner Rihanna, earning it the FN Shoe of the Year award.
Puma
Rihanna Mesmerizes Celebs With Pink Sand, Bike Stunts at Fenty Puma
The setup evoked a variety of thoughts from Ashley Graham, Ty Dolla Sign, Sita Abellan and more.
Maier Re-creates Sneaker for Puma
The sneaker is based on a model first created in 1968.
Does the Women’s Streetwear Category Have Growth Potential?
Men's brands are looking to the women's category to expand business, but it's yet to be determined whether…
Singer Elijah Blake Is Baring It All
"This is the first time I don't give a f—k," reveals the former songwriter for Usher, Justin Bieber and…
What to Watch: Legal Eye
Some ongoing lawsuits between brands could have broad implications for the fashion industry.
How The Weeknd Plans to Make His Parallel Sneaker With Puma a Cultural Phenomenon
"I want to see the pope wearing it," said Abel "The Weeknd" Tesfaye.
Smaller Deals Seen Fueling Luxury M&A
Private equity funds are likely to be main actors as European conglomerates sit on the sidelines.
Cara Delevingne Writes, Records Song for Movie Soundtrack
"I Feel Everything" was produced by Pharrell Williams for the film "Valerian and The City of a Thousand…
Puma Sees Another Strong Q2, Passes $1.1B in Sales
Puma continues its upward journey with another successful quarter. The Germany-based company and subsidiary…
Puma’s Net Earnings Surge in Q2 After 16% Revenue Growth
Double-digit growth in all regions helped to propel Q2 sales growth at the sporting goods brand.
Cara Delevingne Premieres Puma’s ‘#DoYou’ Campaign Film
Delevingne was speaking on female issues as a part of the campaign.
Puma Raises Full-Year Target After Q2 Sales Rise 16%
The sportswear company said it now expects sales to grow between 12 and 14 percent this year.
Rihanna Brings Fenty Back to New York Fashion Week
The singer has shown her collection in Paris for the last two seasons.
More Tanneries Sponsor Applied DNA’s Leather Traceability Project
Applied DNA Sciences’ leather traceability project is gaining momentum. The supply chain security company…
Puma Still Fighting Forever 21 Sale of Alleged Rihanna Knock-offs
The brand is headed to an appeals court after a California judge dismissed a majority of its infringement…