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Project

Project Teams With Atelier & Repairs’ Donadi on Denim Initiative

The jeans-based brand and content activation will be previewed at the New York show and expanded in Las Vegas.

Brands Should be the New Outlets for Self-Expression, WGSN Says

In order to stand out, brands are deploying oddball marketing tactics and socially-charged messages.

Will Gen Z Make Non-Binary Fashion Mainstream?

Leaders in the non-binary fashion space discuss the challenges and opportunities that lay ahead for the…

Men’s Denim Brands Diversify Their Offerings for Spring/Summer 2020

Men's denim brands at Project in Las Vegas offered consumers a greater variety of color, weights and…

What to See and Do at the Vegas Shows

The Informa events are now all housed at the Convention Center while Liberty Fairs, Agenda and PGA are back…

Is the Need to ‘Gram Killing the Retail Experience?

If a consumer tries on an item, takes an Instagram photo, posts it and leaves empty handed, does it help or…

To ‘Future-Proof’ Business, Fashion Must Pivot Toward Sustainability

The mounting pressure for the fashion industry to adopt sustainable methods for sourcing and manufacturing…

Why Bloomingdale’s Is Banking on Soft Tailoring for Spring/Summer 2020

For Bloomingdale's, the merging of streetwear and tailoring presents new opportunities for menswear.

“Know Your Tribe” or Die, Advises A.K. Rikk’s President Jim Murray

Jim Murray, president of A.K. Rikk's, shares the steps (and missteps) that it takes to maintain a successful…

At New York Men’s Shows, Brands Focus on Color, Dye Effects and Core Fits

Men's fashion is getting bolder in S/S 2020

Men’s Stores Are Changing the Rules of Retailing

Merchants shopping Project, Liberty Fairs and Man were seeking niche brands to help them survive the…

Why Circularity May Be the Next Big Trend In Streetwear

WGSN senior consultant Rachael Dimit says taking a stand on environmental issues makes great economic sense…

WGSN Unveils Spring/Summer 2020 Men’s Fashion Trends at Project New York

Relaxed fits, elevated staples and casual suiting are on deck for Spring/Summer 2020.

Cult Culture, Utility and ’80s Excess Inform Men’s Spring/Summer 2020 Trends

The Spring/Summer 2020 season may be the first inkling that men want to dress like adults once again—or at…

Karlie Kloss Clipped Her Wings in the Name of Feminism

The former Angel said she didn't renew her Victoria's Secret contract because it wasn't the message she…