private brands
Private Brands to Drive 70% of J.C. Penney Sales by 2019
J.C. Penney plans to chuck labels that are no longer relevant and expand popular brands' offerings as it…
J.C. Penney to Shift Focus From Apparel as Losses Narrow in Q1
J.C. Penney sang the same tune as the rest of U.S. retail in the first quarter: apparel sales sucked. But…
Retailers Turn to In-House Brands to Woo Price-Conscious Consumers
Amid the chorus of department-store chains blaming the warmer-than-usual winter for their weak fourth-quarter…
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Kohl’s New Strategy: Emphasize National Over Private Brands
In what appears to be a dramatic departure from a two-decades-long love affair with its own private label…
Mangone Returns to JCP as Firm Adds Manhattan Design Center
With the return of Ken Mangone, J.C. Penney appears to be reviving its private brand business.....