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petwear

Jane Lauder’s TAW Ventures Partners With Leap Venture Studio

It's the latest activity from the fund, which Lauder founded in 2025.

Inside Puppy Sphere, the Endorphin-boosting Non-workout Yoga Class

The duo behind the Puppy Sphere's puppy yoga phenomenon share insights into building the research-based…

Maev Taps Jessica Pegula to Raise Pet Wellness to Athletic Levels

The tennis star is speaking out about prioritizing the same health and wellness for her dogs and herself.

How FabFitFun’s Katie Kitchens Is Helping Brands Push Perspective From Discovery to Loyalty

The founder talks about finding key trends, longtime subscribers and the company's expansion into buzzy new…

Purchases of Pet Products Increase Across All Categories, Report Shows

A new insights report from the American Pet Products Association reveals a shift in how dog and cat parents…

Pet Influence Hits Home for Consumers, According to Report

New data shows pet aesthetics have become an important aspect of home design.

WagWell Is Bringing Beauty Industry Standards to the Pet Wellness Business

WagWell's William Smolen discusses a mission to disrupt the status quo and the brand's alignment with Goop as…

A Look at Kate Cate’s Rocking Capsule for Pets

The Italian hip accessories brand joined forces with Poldo Dog Couture on a collection of accessories for…

Millie Bobby Brown’s Florence by Mills Partners With Kanine to Launch Pet Collection

The collection will include pet apparel and accessories as an extension of the brand, which promotes…

Not Just Clothes: Pitti Uomo Debuts The Sign and PittiPets Sections

This edition, buyers and visitors at Pitti Uomo will have also the chance to discover interior design…