personalization
Are You Maximizing Personalization to Drive Customer Loyalty?
Celigo's Mark Simon outlines strategies and tactics to get the most out of the data you have.
Amazon Tests Generative AI Capability With Customers
The e-commerce giant has launched a test of a generative AI-style chatbot that can speak to consumers about…
SAP, Forter Ramp Up Use of AI for Customer Experience
SAP and Forter each revealed new AI-powered capabilities for policy abuse prevention, sourcing and demand…
Victoria’s Secret Teams Up With Google on AI-Based Personalization
Victoria's Secret will deploy a chatbot to its online consumers, using Google Cloud's generative AI-based…
Are You Getting the Most Out of Your First-Party Data?
How Rokt drives relevant transaction experiences as cookies become passé.
Personalizing the Shopping Journey to Maintain Consumer Loyalty
Retailers have an opportunity to adjust the services they offer and provide a personalized shopping journey…
Success Story: Darn Tough Vermont Accelerates DTC Channel Via Kibo Personalization
The premium outdoor and lifestyle merino wool socks manufacturer has leveraged personalization to generate…
Why Leading Brands Are Turning to Customization & Personalization Strategies to Drive Growth, Profitability
JTB Custom helps fashion companies establish a product personalization and customization strategy for…
How Brooks Brothers Owner Plans to ‘Accelerate Our E-Commerce’
Authentic Brands Group is making moves in SMS.
How Adidas Helps Digital Shoppers ‘Complete The Look’
"Consumers were really inspired by what they saw,"' innovation director Katharine Reinhold said of Adidas'…
Up Close: In Conversation with Bluecore CEO Fayez Mohamood
In this Q&A, Bluecore CEO Fayez Mohamood discusses the power of personalization and Covid's e-commerce…
The New Experiences & Stores Emerging From COVID
Reuniting with shoppers might feel so good, but they're looking for the experiences that mesh with what…
How Puma Is Taking Digital Discovery Beyond the Search Box
The footwear brand raised search-led conversions 52 percent after adopting Klevu's new Discovery Suite.
How Clarks and Hanna Andersson Conquer E-Commerce UX and Virtual Fitting
Clarks debuted virtual back-to-school fittings last year via Zoom, and Hanna Andersson launched a page to buy…
How Knot Standard is Tying In-Store Showrooms into the Online Experience
Within the virtual Stylist Store, shoppers can connect with a Style Advisor, access personalized products and…