Peloton
Peloton Leads Trio of Niche Apparel Launches
QVC launched with Girl With Curves, an exclusive apparel brand from Tanesha Awasthi, the founder of the blog…
Peloton to Introduce First Full Private Label Collection
The Peloton Apparel line will feature performance and lifestyle pieces.
Activewear’s Post-pandemic Fate
Will the activewear boom continue?
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Peloton, Adidas Partner Up
A collection codesigned by Peloton instructors will be sold in North America and Europe.
Adidas Talks 5-Year Plan, Peloton Deal and ‘Uncomfortable’ Diversity Conversations
The footwear giant detailed the five categories that will account for 90 percent of its growth through 2025.
Fourlaps to Launch Women’s Wear
The men's brand, that has a co-branded collection with Peloton, will debut women's for fall.
Peloton Creates Capsule for Black History Month
Four Black artists teamed with instructors from the fitness brand to create 18 apparel and accessories pieces.
Counterfeits Soar as Ath-leisure Dominates Online Quarantine Purchases
New data from Red Points finds half of consumers have purchased counterfeit sporting equipment over the past…
Athletic Companies Bank On At-home Fitness
Will the exercise-at-home trend continue post-COVID-19?
Tammy Fender, Ally Love and Trinity Mouzon Wofford Get Experiential
A meditation, the three Ms and a matcha latte later, these leading wellness experts brought the best of their…
Online Fitness Surges Amid Coronavirus
But is it enough to keep activewear and fitness brands afloat during the crisis?
Peloton Opening Largest Studio Near Hudson Yards
The 35,000-square-foot location cost $50 million to build.
Peloton Partnering With Basquiat for Black History Month
The 13-piece capsule will be available at the brand's studios in New York as well as online.
Bike Brand Peloton Breaks Into Apparel with Help From Athleta
Gap Inc.-owned Athleta and Hill City have debuted a line inspired by the Peloton's legions of followers.
Peloton Partnering With Athleta, Hill City on Capsule
The 13-piece women's and men's collection will be sold at Peloton stores and online.