partnerships
EXCLUSIVE: E.l.f. Cosmetics Enters Competitive Dance
The beauty brand has been named a founding partner of the International Dance League, ahead of the 2026…
L’Oréal Paris Named the Inaugural Beauty Partner of the 2026 Kentucky Derby
The beauty brand will activate on-site and throughout the week leading up to the big race on May 2.
EXCLUSIVE: MiniLuxe Names NCAA Basketball Champion Kiki Rice Brand Ambassador
This partnership is the first of its kind for the nail care pioneer.
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Circulose Expands Fashion Brand Partnerships
Circulose continues its push to scale, inking new partnerships with a spate of global fashion brands.
BDO: Retail CFOs Detail 2025 Growth Strategies
Few retail CFOs plan price hikes in 2025; they see AI investments, supply chain improvements and asset-light…
Loop Teams With Ester to Establish India-Based Polyester Recycling Plant
The Canadian recycling firm has entered into a strategic partnership with the Indian specialty polymers maker…
Variant 3D and Detroit’s Industrial Sewing and Innovation Center Bring 3D Knitting to the Motor City
Variant 3D has teamed with Detroit's Industrial Sewing and Innovation Center to bring its 3D-knitting…
Cher Puts Ugg Boots Back in the Spotlight
The Sole Supplier said Google searches for "Ugg boots" rose 1,280 percent after Ugg unveiled its campaign…
Year in Review: How Fashion Raised the Bar on Collaborations
Denim brands raised the bar on collaborations in 2021, creating unlikely partnerships with competitors and…
Skechers Ditches Raiders Coach After Offensive Emails Surface
"We believe taking a stand against racist or derogatory comments and for inclusion of all is imperative," the…
Louis Vuitton Signs ‘Squid Game’ Breakout Star as Global Ambassador
Plus, searches for white Vans slip-ons similar to shoes worn in the Netflix hit reportedly surged 7,800%…
Megan Thee Stallion is Nike’s ‘Hot Girl Coach’
The "WAP" rapper also joins Serena Williams and Eliud Kipchoge as the latest star of Nike's "Play New"…
Nike Says Sexual Assault Investigation Sparked Neymar Split
The company said the soccer star "refused to cooperate in a good faith investigation of credible allegations…
Kobe Bryant Reportedly Considered Leaving Nike to Form Player-Owned Mamba
Angel investor Shervin Pishevar says he met with Bryant for more than two hours to discuss the potential new…
Kohl’s Cozies Up to Classic American Clothing Brand
Revitalizing merchandise has been Kohl's strategy for serving the modern millennial shoppers.
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