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Olympic

Gabby Thomas on Stress and Success: How the Olympic Sprinter Is Prepping for Paris 2024

The New Balance athlete said she will be running until she doesn't want to anymore — and after Paris, L.A…

French Federation Says Fashion Weeks on Track as Paris 2024 Olympics Near

French fashion's governing body says anticipation is key as it fine-tunes the schedules for the men's and…

EXCLUSIVE: Louis Vuitton and LVMH Tap Rugby Player Antoine Dupont as Brand Ambassador

The former French captain hopes to win a first medal at the Paris 2024 Olympic Games.

Ugo Gattoni Imagines Surreal Paris Scenes for Games Posters

The French illustrator went for a surreal Paris view filled with monuments, intricate details and funny…

EXCLUSIVE: Dior and LVMH Tap Paralympic Cyclist Marie Patouillet for Paris 2024

The paracycling champion won two bronze medals in 2021 in Tokyo and is also a primary care physician.

Olympic Swimmer Emma Weyant in Sporti’s New Collection

The swimwear brand has expanded into activewear for the first time this season.

Louis Vuitton Names Victor Wembanyama Brand Ambassador

The NBA rookie is the latest athlete to join the French luxury brand's ranks in the runup to the Paris 2024…

Chaumet Unveils Olympic and Paralympic Medals Set With Eiffel Tower Piece

The world-famous Parisian landmark was part of the brief given to the LVMH-owned jewelry house for its medal…

EXCLUSIVE: Dior Signs Skateboarder Aurélien Giraud as Brand Ambassador

The 26-year-old is aiming for a gold medal at the Paris 2024 Olympic Games.

Samsonite Embarks on Official Partnership With U.S. Gymnastics Team 

The brand will be the official luggage partner for their domestic and international travels, including the…

Maison & Objet, Olympic Torch Designer Turns Focus to Pioneering Solutions

Mathieu Lehanneur, tapped as designer of the year by Maison & Objet organizers, unfurled Outonomy, an…

Stéphane Ashpool Unveils France’s Olympic Uniforms

The designer wanted to "break the flag" for a modern take that represents diversity.

EXCLUSIVE: Dior Taps French Surfer Kauli Vaast Ahead of Paris Olympics

The 21-year-old from French Polynesia is considered one of the rising stars of the sport.

Dior and Puma Head to New York, Carlos Alcaraz Packs His Vuitton Trunk

Dior will show its pre-fall collection in New York in April, Puma is returning to NYFW, Louis Vuitton designs…

Louis Vuitton Teams With Carlos Alcaraz to Create Personalized Trunk

The tennis player used it to display memorabilia including the Nike shirt and shoes he wore when he became…