IEEPA Tariff Refunds Begin to Hit Importers’ Accounts
Nike
Nike was founded on January 25, 1964 by Bill Bowerman and Phil Knight, under the name “Blue Ribbon Sports.” Bowerman, a track coach, and Knight, a track athlete, sold their proprietary waffle-iron fashioned rubber-sole running shoes out of Knight’s car during track meets at Hayward Field. The company officially became Nike, Inc. in 1971, named after the Greek goddess of victory. The company's headquarters, located in Beaverton, Oregon, pay homage to the company starting in Oregonian cities like Eugene and Springfield.
Nike’s history as a sports shoe company has been punctuated by several popular shoes with significance expanded to popular culture. The Nike Cortez shoe was released in 1972 during the Mexico Olympics and has since been released in several colorways and regained popularity when featured in the film “Forest Gump.” In 1982, the Air Force 1 was released as the first basketball shoe to feature air in the sole. Air Force 1s continue to be one of the most popular Nike shoes today. In 1984, the Air Jordan 1 was produced exclusively for Michael Jordan. The shoe’s logo, a silhouette of Michael Jordan, known as the “Jumpman” logo is synonymous with the shoe. The first Nike Air Max was released. In 1987 and featured a visible air pocket. There have been many other Nike shoe releases over the years, but the three mentioned have had a sustaining place in pop culture to this day.
Nike’s advertising and sponsorship have also been a cultural touchstone since the company’s inception. From partnering with and sponsoring Michael Jordan, LeBron James and Serena Williams and more to advertising campaigns, logos, and slogans like “Just Do It,” Nike has cemented their place as one of the most famous companies worldwide.
Nike
Nike CEO Mark Parker’s Pay Nearly Tripled for Fiscal 2016
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Polartec Announces Annual Apex Award Winners
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Nike, Kim Jones Collaboration Now Available for Sale
The collection of packables will be available on the NikeLab web site and in select stores.
Derek Jeter Re-Signs with <b>Jordan Brand</b> as “Captain”
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Report Finds Nike has “Most Intimate” Relationship with Consumers
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Flex, MAS Create Wearable Tech Partnership
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<b>Nike</b> Preps for Olympics With 3 Customizable Packs
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Kevin Durant Explains Sneaker Price Hike: “I’m Not an $88 Dollar Player”
Kevin Durant isn’t just upping his game by announcing a move to the NBA Championship Golden State Warriors…
Serena Williams Wimbledon Outfit Causes a Stir on Twitter
Serena and Venus Williams brought out their best tennis whites to Wimbledon 2016.
Nike <em>Fails</em> Greenpeace International’s Detox Catwalk
Not all companies are taking steps toward toxic-free fashion. Greenpeace International on Tuesday released…
Report: Activewear Brands Resonate Most With Millennials But Apparel Falls Short on Engagement
Millennials are leading the way in wellness—and activewear brands are making the most of it.