NFL
Fashion Expected to Star in NFL Draft as Players Prepare to Shine
The top prospects, whether attending in person or watching at home, will all be dressed to impress.
NFL Taps Lil Wayne to Create Limited-edition Apparel Collections
The partnership includes Mitchell & Ness and will kick off this week during the NFL Draft in Green Bay…
Buffalo Bills’ Christian Benford Champions Individuality in Children’s Book
"Stylish Safari" follows Benny the Bobcat as he explores his own style through his fashion choices.
Under Armour Signs Five Top NFL Draft Picks to Ambassador Team
Cam Ward, quarterback for the University of Miami, is expected to be the number-one pick next week.
Under Armour Signs Cam Ward, the Projected No. 1 Pick in the 2025 NFL Draft
Under Armour announced several other signings from this year's draft class, including Luther Burden III, Nick…
EXCLUSIVE: Arch Manning Signs First Fashion Deal, Partners With Vuori
Manning, starting quarterback for the Texas Longhorns, chats about his personal style, leading the team, and…
Major League Baseball Is at Last Playing Ball With the Fashion World
The league is working with stylists and photographing "arrivals" on Fridays to help players express their…
Lana Del Rey’s and Brittany Mahomes’ Skims Posts Scrutinized by National Advertising Division
Mega influencers can earn between $10,000 and $1 million per Instagram post, according to DemandSage research.
Under Armour Returns as an Official Footwear, Glove Licensee for NFL
The sports brand had ended a prior deal for these products after the 2020 season due to cost-cutting by…
Shaun White’s Snow League Lines Up Hublot, Tiffany, Other Brands
The three-time Olympian has kicked off a professional snow sports league.
Todd Snyder, Fanatics Create Elevated Fan Gear for NHL
The limited-edition collection follows a similar offering designed for the NFL last year.
Kanye West’s Yeezy Brand Sells Antisemitic T-shirts
The Anti Defamation League described the shirts as "further proof of Ye's antisemitism" in an Instagram post.
Super Bowl: What Happens With the Losing Team’s Championship Shirts?
The losing team's championship merchandise is pre-made for the celebration, so all of those shirts and hats…
The Story Behind Princess Diana’s Philadelphia Eagles Jacket
Thanks to the late royal, the jacket is considered one of the most recognizable NFL jackets…
Bill Belichick’s Girlfriend Jordon Hudson Shines in Sequined Bralette Dress, Diana Flores in Metallics and More Bring Silver Wave to NFL Honors 2025 Red Carpet
Silver was trending at the ceremony in New Orleans.