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NFL

Stoney Clover Lane Launches NFL-themed ’47 Collaboration Just in Time for the Super Bowl

The new capsule includes vintage-inspired caps, crewnecks and Ts.

A Look at the NFL’s Most Fashionable Season

Top athletes experimented with their NFL tunnel looks more than ever this season, mixing pieces from luxury…

Brookstone Taps NFL Star Christian McCaffrey to Be Face of the Brand

The tech-focused manufacturer and retailer is owned by Bluestar Alliance.

NFL Taps Three Vegas Brands for Next Iteration of Origins Program

Feature; Love, Hand & Heart, and Urban Necessities created capsules for the Super Bowl in their city on Feb…

What to Watch: Male Athletes Will Reign as Top Fashion Ambassadors 

The widespread appeal, diversity and style of many athletes are making them lucrative faces for fashion…

Gamefam’s Report Reveals Who Is Winning the Metaverse Game

The report provides insights into the state of brands in gaming and the future of the metaverse.

New NFL Program Awards Licenses to Underrepresented Brands

The first set of products will include T-shirts by Distortedd and bags by S.T.A.B.L.E. Goods.

Levi’s, Avery Dennison Make NFC-Enabled Patch for 49ers Fans

The high-tech accessory celebrates 10 seasons of the 49ers clashing with rivals in Levi's Stadium.

Replica of Princess Diana’s Philadelphia Eagles Jacket Fetches $100,000 at Charity Auction

The piece is signed by Kylie Kelce, wife of Eagles center Jason Kelce.

Skims Debuts Annual Holiday Campaign Featuring Chiefs Quarterback Patrick Mahomes and His Family

Festive new items from Kim Kardashian's popular brand are available to shop now.

L Catterton Sells Stake in Rhone

Tim Tebow and Steve Young are among the new investors in the menswear brand.

Taylor Swift Embraces High-low Dressing in Vintage Ellie Mae Studios Sweatshirt and Cartier Necklace at Kansas City Chiefs Game With Travis Kelce

Swift cheered on Kelce alongside Brittany Mahomes.

NFL Players’ Style Reigns This Season

There's a concentrated strategy behind the NFL's fashion focus, which is grabbing more attention than ever…

The ‘Traylor’ Effect: How Taylor Swift’s and Travis Kelce’s Relationship Is Driving Sales for These Fashion Brands  

Wear by Erin Andrews, Area and J. Logan Home are some of the brands enjoying the "Traylor" effect.

Taylor Swift Brings Game-day Style in Balenciaga Corset and Wear by Erin Andrews Windbreaker to Cheer on Travis Kelce at Chiefs vs. Broncos

The singer's concert movie "Taylor Swift: The Eras Tour" premiered in AMC theaters on Thursday.