New Era
Formula 1’s Fashion Fever at the 2026 Miami Grand Prix Weekend
A look at the presence for major brands at the Miami race weekend.
EXCLUSIVE: New Era Drops New Atlassian Williams Formula 1 Team Miami Collection
New Era and Atlassian Williams Formula 1 team have unveiled their first race limited-edition collection for…
New Era to Open Global Flagship in SoHo
The store will feature collaborations, licensed products and exclusive items.
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New Era Is the New Official Teamwear Partner of Williams Racing
The British team replaces its apparel partner Puma with the American lifestyle sports brand for the 2026…
EXCLUSIVE: Dao-Yi Chow Brings New Era’s 59Fifty Heritage to the Apparel Category With Debut Collection
Chow's debut collection is broken up into three capsules that pay homage to New Era's more than 100 years in…
The NHL Signs New Hat and Apparel Merch Deal for All 32 Hockey Teams
New Era had worked with the league since the '90s, but only on select team product.
NFL Creating Special Usher-themed Collection for Super Bowl
Mitchell & Ness, New Era and others have created products for the singer's halftime show.
Alpha Industries, New Era Collaborate on Baseball-themed Capsule
The collection of jackets, caps and related items will be sold in retail stores, online and in baseball…
Off-White Creates Capsule Collection With Major League Baseball, New Era Cap Co.
The capsule features a limited-edition apparel collection dedicated to the Chicago White Sox, Los Angeles…
Major League Baseball Opens First Permanent Flagship in New York
The 10,000-square-foot store is located across from Radio City Music Hall.
Snipes to Open First U.S. 2.0 Concept at Barclays Center
The German sneaker retailer will celebrate the opening with product giveaways led by DJ Khaled.
Billionaire Boys Club Establishes Premium EU Entity for Spring 2020
Founder Pharrell Williams talks about the brand's three distribution channels and direction and future plans…
New Era Celebrates Centennial With Yearlong Collaborations
President and ceo Chris Koch looks back on the company's 100 years and upcoming collaborations with Daniel…
LeBron James Models First Unknwn Collection
The 14-piece collection is available now at Unknwn stores in Aventura and Wynwood.
Ntwrk, New Era, PSD to Release Tune Squad Merch
The brands partnered with Warner Bros. to produce pieces to celebrate a Tune Squad mural by Evan Rossell at…