New Balance
Why Concepts Is Focused on Physical Retail More Than Ever — and Why Private Label Is a Major Priority
"We were born [as brick-and-mortar], and that's where our focus is right now. We've invested [in physical]…
New Balance Faces Another ‘Made in USA’ Class-Action Lawsuit
The litigation targets seven specific sneaker models, six of which explicitly include "Made in USA" in their…
Sotheby’s Sells Out-of-This-World New Balance Sneakers for $13.2K
The shoes, inspired by the Netflix film "Don't Look Up," were customized with fragments of a 4.5…
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New Balance Under Fire Over ‘Made in the USA’ Claims
In a complaint to the FTC, Truth in Advertising accused New Balance of violating the Made in the USA Labeling…
New Balance Pounces on Amazon’s Rising Fashion Clout
The Boston brand seized the e-commerce giant's spotlight, which vaulted designer Andrea Pitter onto fashion…
Levi’s, New Balance Link Again for Denim Sneaker
Levi's and New Balance are again joining forces on a limited-edition 990v3 shoe that appeals to sneaker and…
As H&M, New Balance Eye Resale Revenue, Criticism Clouds Indian Design Collab
H&M debuted a resale platform in Canada but the fashion giant's upcoming Indian designer collaboration drew…
Levi’s and New Balance Stitch Together Upcycled Denim Collection
Levi's and New Balance teamed on a three-piece footwear and apparel collection centered on vintage denim and…
Exclusive: Looking to Empower Women in Footwear, Kassia Davis Buys PF Flyers From New Balance, Her Family Business
As the new executive chairwoman of PF Flyers, Kassia Davis joins a small, yet growing cohort of high-ranking…
Exclusive: Jack Harlow on Being a White Rapper Who Leads by Example, His Impact on New Balance & Going Back on Tour
The rising star in rap, speaking exclusively with FN, also addressed Atlanta's impact on his look and his…
Success Story: New Balance Doubles Down on Digital Sampling with 3D Design
The footwear brand leverages tools from 3D software provider Foundry with the goal to make a digital…
Shuffle Board: BJ’s CEO Dies, Biden Names FMC Chair, New Balance Taps Creative Director
After BJ's Wholesale Club CEO Lee Delaney died, EVP Bob Eddy was named interim CEO; President Biden tapped…
New Balance’s New Sneaker Says Basketball’s a Lifestyle, Not Just a Sport
The BB9000, designed more as lifestyle shoe than a basketball sneaker, is now available online at New Balance…
New Balance Wins $3.9M Trademark Case. Is China Cracking Down on Copycats?
The Boston-based sportswear company won similar trademark-infringement cases in China last year and in 2017.
New Balance Closes Out 2020 With Website Overhaul
Designed by Deloitte Digital, the updated site is 35 percent faster than the previous version and features a…