NBA
This Black-owned Brand Wants Golf to Be More Inclusive, So It’s Launching a Women’s Line
On Thursday, Eastside Golf will launch a 20-plus piece collection intended to target female golfers at every…
Kyrie and Asia Irving on Bringing Their ‘Mind Less’ Fashion Brand to Life
The brother-sister duo is gearing up for the second collection of their label centered around mental and…
How Much Has the WNBA Draft’s Impacted Fashion Designers?
Three U.S.-based designers have described how the media frenzy around last week's draft has impacted business.
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Tissot, Wilson and the WNBA Collaborate to Launch the First Official Watch of the WNBA
America's NBA official timekeeper Tissot is building on its long association with basketball with the…
EXCLUSIVE: The Brooklyn Nets’ Fashion Brand Berō Opens Storefront
The NBA team is leaning into its Brooklyn roots with a store at the Barclays Center.
On the Heels of Kyrie Irving Deal, Anta Reports Record Revenues in 2023
Revenue increased 16.2 percent to a record 62.36 billion Chinese yuan ($8.63 billion) in 2023.
APL Sets Sights on Becoming a Multibillion-dollar Business
The performance sneaker brand founded by Ryan and Adam Goldston has set out on a path to achieve their goals.
Brooks Brothers Signs Knicks’ Jalen Brunson as an Ambassador
The All-Star point guard will wear the brand's tailored clothing to select games and other events.
Louis Vuitton Names Victor Wembanyama Brand Ambassador
The NBA rookie is the latest athlete to join the French luxury brand's ranks in the runup to the Paris 2024…
EXCLUSIVE: LeBron James and Maverick Carter’s The SpringHill Company to Launch Men’s Grooming Line
Developed in partnership with Parlux, the barbershop-inspired collection will roll out to Walmart doors this…
True Religion’s Playbook Leans Into Sports, Music
Rapper and Grammy-winner Saweetie is the face of the brand's spring 2024 campaign.
Brooklyn Nets Mark Paris NBA Game With KidSuper, Paris Saint-Germain Merch Collaboration
It is sold at the Paris pizza parlor the basketball team is taking over until Saturday, part of a weeklong…
Shaun White Talks Utah Jazz Collaboration, Surfing With Nina Dobrev and Riding With Justin Bieber
The five-time Olympian has his own lifestyle brand and various other business deals.
Kyrie Irving Spotted in Mysterious New Sneakers
The Dallas Mavericks star wore unreleased, all-black Anta shoes in the team's Jan. 1 game against the Utah…
What to Watch: Male Athletes Will Reign as Top Fashion Ambassadors
The widespread appeal, diversity and style of many athletes are making them lucrative faces for fashion…