NBA
Louis Vuitton Sets NBA Partnership
The brand has sent out a save-the-date for a cocktail to announce its partnership with the basketball…
New Era Celebrates Centennial With Yearlong Collaborations
President and ceo Chris Koch looks back on the company's 100 years and upcoming collaborations with Daniel…
NFL Aims to Bolster Global Sales With H&M Collaboration
Canada, Mexico, Brazil, the U.K., Germany and China are key growth opportunities for the NFL.
Waiting for Russell Westbrook
With 100-plus children.
Nike Responds to Elite Runner Mary Cain’s Allegations, Starts Investigation
The Mary Cain controversy is the latest in a series that Nike has had to deal with in the past few months.
Foot Locker Flagship Fetes NBA Rivalry With Fast Food—But There’s a Catch
The pop-up pits L.A.-themed culinary treats against bitter rival Chicago's hot dogs and sandwiches.
Nike’s Next Sneaker Drop is All About Gamers
By connecting the SNKRS app with the hottest basketball simulation, NBA 2K20, Nike has created a new way to…
Nike’s Tinker Hatfied Talks China Controversy, Succession at Nike and Hanging Out With Phil Knight
The $36.4 billion brand has weathered several controversies including the NBA-China firestorm and sexual…
When Being Woke Is Bad for Business: What Nike, LeBron & the NBA Have To Do Now
Now, in one fell swoop (or tweet) it seems years of China-American business dealings are being called into…
Nike Stays Silent in the Wake of LeBron James’ Controversy
With a lifetime endorsement deal with Nike and various business ventures, James recently launched the…
Will NBA China Imbroglio Jeopardize Nike, Under Armour Sales?
Athletic brands like Nike and Under Armour have seen tremendous growth in China recently—could one…
How NBA Superstars Move Hoodies, Blazers and Sneakers on Poshmark
Today's NBA superstars are more than just great athletes—here's how their personal style influenced sales at…
From the Court to the Catwalk, NBA Stars’ Sartorial Style Earns MVP Status
When it comes to men's style and fashion, the NBA takes the title of the Most Valuable Player in professional…
Disney, NBA to Create NBA Experience at Walt Disney World
A 5,000-square-foot retail store is part of the immersive destination that opens Aug. 12.
NBA Names New Head of Marketing
Kate Jhaveri formerly worked at Twitter and Facebook and will start at the sports league on Aug. 15.