NBA
Legends Launches Mamba Collaboration Collection
The ath-leisure label launches to boost morale for the global basketball community that was impacted with the…
Coronavirus Cancels Pro Sports—What Does This Mean for Brands?
Sports leagues suspended seasons and cancelled games to spread the coronavirus pandemic but the fallout on…
New Balance Wants a Bigger Stake in the Basketball World
New Balance will access "a fandom and culture that transcends sport and is significantly larger than the game…
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Allen Iverson and Reebok Offer to Cover the Costs of Bethel H.S. Students’ College Applications
The former NBA star and Reebok are offering students at his alma mater the chance to cover costs for their…
Counterfeit Shirts, Hats Seized in $2.5M NBA All-Star Raid
The seizures were part of ongoing effort with the NBA and HSI to target those in the Chicago area who are…
NBA Signs New Balance as Marketing Partner
The Boston-based athletic brand can now use NBA players in their official uniforms in its marketing materials.
Hoops and Holograms: Behind Puma’s High-Tech NBA Weekend
Puma is making an effort to reinvigorate its presence in the basketball category.
Virgil Abloh, Kim Jones Talk Design at Jordan Panel in Chicago
Jones got candid with WWD about designing for Jordan, NBA All-Star Weekend, Chicago, Kanye West and Kobe…
NBA All-Star Weekend Has Become a Fashion Affair
Pop-ups and activations from Gucci, Rimowa, Goat and Bevel in Chicago for the NBA All-Star Weekend the…
Gucci Opens Chicago Pop-up in Time for NBA All-Star Weekend
The West Loop pop-up is part of the brand's themed "pin" pop-up stores, and represents the third pin since…
NBA, Nike to Tribute Kobe and Gianna Bryant at All-Star Weekend
All-Star uniforms will feature patches donning numbers 2 and 24, and the teams at the All-Star game will each…
Remembering the Teenage Kobe Bryant: Former Adidas America President Looks Back
The multilingual Bryant spent a good deal of his childhood in Europe and was more worldly than most elite…
Louis Vuitton and NBA Mark Luxury’s Growing Affinity for Basketball Style
Lovers of luxury and basketball have a new reason to rejoice: fashion house Louis Vuitton has teamed up with…
Nike Unveils All-Star Collection
The collection includes shoes by a variety of basketball stars, as well as designs by Virgil Abloh.
EXCLUSIVE: Louis Vuitton, NBA Confirm Multiyear Partnership
The tie-up includes a trophy travel case and a capsule collection designed by Vuitton men's wear creative…