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Why NBA Champion Giannis Antetokounmpo Caused a Buzz Wearing Black Air Force 1s

Twitter users were quick to note the significance of Milwaukee's Greek Freak stepping out in the notorious…

Celebrities at the 2021 NBA Finals: See All the Photos

Among some of the appearances were Adele, Vanessa Hudgens, Chance the Rapper and LeBron James.

The NBA Playoffs: The Best Looks From the Tunnel

A look at some of the best fashion looks from NBA players ahead of the championships.

Lebron-Loved Footwear Brand Gives Interns a Seat at the Top

The Simone Biles-approved Boston brand, known for its customizable slides, sees no reason not to continue its…

NBA Star Ben Simmons Launches Performance Wool T-Shirt

Designed by Simmons, the T-shirt blends high-performance, sustainability and high fashion, and carries the…

As NBA Stars Face Xinjiang Scrutiny, Chinese Customs Flags Nike, H&M Apparel

U.S. lawmakers urged NBA stars to rethink deals with Xinjiang-sourcing brands while Chinese customs targeted…

Steph Curry Racks Up Records in First Season Sporting Signature Sneakers

The sharpshooter collected accolades left and right this season, despite falling short of the NBA playoffs.

Big Sports Mean Big Money for Brands

From basketball to baseball, brands like Ralph Lauren, Louis Vuitton, Hugo Boss and Rhone chase the cachet of…

EXCLUSIVE: Louis Vuitton to Create Trophy Trunk for Monaco Grand Prix

The French luxury house has signed a multiyear partnership with the Automobile Club the Monaco, the organizer…

Nana-nana to Team With NBA on Handbags

If you're not carrying a circular hoop handbag this summer, did you even have a summer?

Gaming and Fashion 101: The Games, The Gamers and The Brand Collabs

Fashion and video games have been closely linked for some years now, though the sudden spotlight has alerted…

Foot Locker’s Reebok Collab Channels the Passions of WNBA, NBA Stars

The retailer also collaborated with Adidas on a collection of sneakers, apparel and accessories celebrating…

Reebok to Release 20th Anniversary Edition of Allen Iverson’s Signature Sneaker

Reebok's Xavier Jones described the shoe as "without a doubt one of the most iconic sneakers to ever grace…

Reebok Commemorates 2001 All-Star Game, Teams Up With NYC Labels

Reebok plans to release a special Question Mid silhouette later this month in recognition of Allen Iverson's…

NBA All-Star’s See-Through Raincoat Gets Twitter’s Attention

Many on Twitter likened James Harden's knee-length coat to the iconic jacket worn by Christian Bale in…