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NBA

NBA Draft 2022: Fashion Players Battle It Out Over Athletes

Indochino, Neiman Marcus and image director Kesha McLeod are taking over the NBA Draft stage this year each…

How NBA Teams Are Using Luxury Fashion to Enhance the Fan Experience

Dean Stoyer of the Phoenix Suns, the Wizards' Brett Johnson and designer Keiser Clark discuss the inner…

NBA, Keiser Clark Launch ‘Freshman Year’ Capsule

The capsule features apparel for eight NBA teams available at the teams' respective stores and select…

Klarna and Chicago Bulls Tap Chicago-based Artist for Merchandise Collaboration

The custom sneaker and T-shirt mark the first fashion collaboration in the multiyear experiential…

Nike Reaches Kobe Sneaker Deal

Nike's relationship with Vanessa Brant had grown somewhat contentious, particularly when images of an…

Vanessa Bryant Continues Partnership With Nike to Honor Kobe and Gianna Bryant’s Legacy

All of the net proceeds for Gianna Bryant's shoes will also be donated to their Mamba and Mambacita Sports…

LVMH Conscripts Tony Parker to Help Recruit Luxury Apprentices

The luxury giant has 1,200 positions to fill by April.

Chicago Bulls Star Zach LaVine Fronts Klarna’s All-Star Activation

Klarna popped up in Cleveland for NBA All-Star Weekend, letting fans vote on the outfit LaVine wore to…

Grammy Nominee Jack Harlow Teams Up With New Balance, Readies for Release

Harlow will be unveiling a new basketball shoe at the celebrity game during NBA All-Star weekend.

Eileen Gu Scores Gold at Olympics and With Brands Despite Controversy

The American-born free skier's decision to compete for China has stoked several controversies.

Tiffany & Co. and Daniel Arsham Release Second Collaboration to Mark NBA All-Stars

Daniel Arsham has designed a limited-edition basketball for Tiffany & Co.

Canada Goose Taps Designer Salehe Bembury for NBA All Star Capsule

At Canada Goose this season, the all-star is Salehe Bembury.

Phillip Lim Teams Up With the NBA’s Brooklyn Nets for Chinese New Year Event

This will be the NBA's 11th annual Lunar New Year campaign.

Klarna Reveals Luxury Consumer Behavior Data in Latest Report

The research details shopper priorities and preferences for shopping luxury as the market changes.

Jordan Brand Chairman Larry Miller Meets Murder Victim’s Family

The victim's sister told Miller that she has forgiven him, but seeks no further contact with him, her…