MSCHF
‘This Is Not a Skate Shoe’: Why Vans Is Suing Over ‘Transformational’ Sneaker
"Wavy Baby is a complete distortion of an entire object that is itself a symbol," MSCHF wrote in its public…
Nike Nemesis and Satan Shoe Maker Has Absolutely No Chill
It's a "bit cathartic for us to launch this particular shoe almost exactly a year after the release of Satan…
MSCHF Taunts Walmart, Amazon, Others With ‘Illegal Merch’
The Satan Shoes maker released a set of motorsport-inspired tops that purposefully infringe on prominent…
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Satan Shoes Maker Takes Flex Fashion to Its Extreme
"Never forget: the value of a product is exactly equivalent to the amount you paid for it," MSCHF wrote of…
Nike Settles ‘Satan Shoe’ Lawsuit
Less than two weeks after its debut, the 'Satan Shoe' that created instant controversy is meeting a similarly…
MSCHF Defends ‘Satan Shoes’ as Artistic Response to ‘Collab Culture’
Facing a lawsuit from Nike, the art collective reasserted its view that the 665 customized Air Max 97s it…
Nike Wins Temporary Restraining Order Over ‘Satan Shoes’
MSCHF had argued that its Satan Shoes were "artistic expression" and thus protected under the First Amendment.
From ‘Old Town Road’ to ‘Satan Shoes’: Rapper’s Retooled Devil-Themed Nikes Sell Out in Less Than a Minute
Lil Nas X teamed up with MSCHF, the brand behind February's "Birkinstock," to create the blood-infused…
Is Deconstructing Birkin Bags Into $76,000 Sandals Upcycling or Downcycling?
The often-absurd brand behind 2019's "Jesus Shoes" introduced the Birkenstock-inspired 'Birkinstock' this…
These 9 Themes Define How Brands Carve Out Meaning and Relevance
Brands that have emerged as winners have ditched old adages and stale strategies, instead relying on…