morphe
The Do’s and Don’ts of Incubating a Beauty Brand
Amyris and The Center have fared very differently on their paths.
Morphe Launches Makeup Collection With TikTok Influencer Meredith Duxbury
The collection includes six makeup products for the face, eyes, brows and lips, with a variety of textures…
Morphe Wants to Become Product-first, Not Influencer-led
In an interview with WWD, Morphe's parent company's new leadership team discussed strategy as it emerges from…
Court Approves Forma Brands Sale
The beleaguered business entered Chapter 11 bankruptcy in January.
Morphe Confirms U.S. Store Closures
Morphe stores outside the U.S. will remain open.
Morphe Goes Viral After Makeup Artists Claim Mass Store Closures With Short Notice in TikTok Videos
Videos of Morphe stores closing across America are going viral on the social media video app.
Morphe Parent Company Forma Brands Said Mulling Options, Including Chapter 11
Forma Brands' majority owner is private equity firm General Atlantic.
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