Milan Fashion Week
Milan Fashion Week is one of the "Big Four" fashion weeks alongside New York, London and Paris Fashion Weeks. Spring collections are historically shown in September, while fall collections are historically shown in February. Milan falls as a the third major fashion week during Fashion Month, following New York and London, and before Paris. The main venue for Milan Fashion Week is the Milan Fashion Hub, though many designers show off-site.
In 1958, the Camera Nazionale della Moda Italia (National Chamber of Italian Fashion) was formed, with a mission to promote Italian design. Italian brands began to rise in prominence because they were more affordable than their Parisian counterparts.
At the time, many of Italy's major cities were in competition with each other for who would become Italy's fashion capital. Milan began to edge out some of its competitors, like Rome and Florence, thanks to strong links to manufacturing and the growth in ready-to-wear. In the '70s and '80s, the success of Milan-based designers, including Giorgio Armani and Gianni Versace, helped to solidify Milan's place as a fashion capital.
Versace, in particular, drew attention to Milan during fashion week, casting supermodels such as Naomi Campbell, Linda Evangelista and Cindy Crawford in his shows.
Today, many major brands show collections at Milan Fashion Week, including Gucci, Fendi, Bottega Veneta, Missoni, Ferragamo and Etro, as well as Giorgio Armani and Versace.
Historic moments at Milan Fashion Week have included Tom Ford's 1994 debut show for Gucci, which began a revival for the then-stagnant brand. There was also Miuccia Prada's 1996 show featuring dull greens, browns and purples, contributing to the ugly-chic era of '90s fashion. More recently, at Versace's spring 2018 runway show, Donatella Versace brought back the '90s with the era's supermodels, including Crawford, Campbell, Claudia Schiffer, Carla Bruni and Helena Christensen, who walked in the show.
Milan Fashion Week
Elisabetta Franchi Fall 2026: Hear Me Roar
Whether they're dressed in sheer cashmere, diaphanous black gowns, or tailored suits, Elisabetta Franchi's…
La DoubleJ Fall 2026: Ornate Connection
A serendipitous moment in Ireland inspired J.J. Martin's new prints, which added to her ever-expanding…
GCDS Spring 2026: A Decade in the Bag
Presented with a see now, buy now runway show, the collection was a mix of the brand's pop bestsellers from…
Moschino Fall 2026: Crying Out for Argentina
Adrian Appiolaza indulged memories of his childhood home, from churros to Evita, with the brand's signature…
Gucci Fall 2026 Shoes: Demna Brings High Heels, Horsebits and Hybrid Sneakers
The designer presented his debut runway collection for the brand on Friday during Milan Fashion Week.
Blumarine Fall 2026: Diva Moment
David Koma turned up the drama with a seductive collection filled with different takes on the house's…
Loro Piana Fall 2026: All Aboard the Luxury Express
The transporting presentation evoked memories of exotic places, and also Yves Saint Laurent's "Ballets…
Sa Su Phi Fall 2026: A Cultured, Chic Wardrobe
Sara Ferrero and Susanna Cucco are designing for discerning women looking for chic practicality.
Sportmax Fall 2026: Declutter Your Wardrobe
This frisky collection was slinky and sliced up for women on the go, go, go.
Marco Rambaldi Fall 2026: Intimate Gestures
Rambaldi looked closely at everyday gestures, like the hug, to inform his multilayered collection.
Sirivannavari’s Fall 2026 Collection ‘Echoes of Altitude’ Is Inspired by Self-discovery
Thailand's sole fashion brand on the official Milan Fashion Week calendar unveils a new chapter with its…
Ports 1961 Fall 2026: Mental Nomadism
Francesco Bertolini sought to bring the brand's nomadic spirit back to the fore.
Tod’s Fall 2026: Italian Signature
Matteo Tamburini is increasingly confident in his vision for Tod's and presented a collection for fall that…
Chapters Is Milan’s New Fashion Concept Store Where Newness and Consistency Are in Sync
The brainchild of veteran buyer Federica Montelli, Chapters has opened its first permanent outpost in central…
Step Inside the New Ann Demeulemeester Store in Milan
The first outside the brand's flagship in Antwerp, the location was unveiled with an event during fashion…