Merino wool
Sportscraft Teams with Woolmark Co. on Australian Merino Wool Collection
As a long-standing Woolmark licensee, Sportscraft's deep association with Australian wool is reflected in its…
Nuyarn Performance Merino Wool Lands in Active T-Shirt Collection
New Zealand-based Nuyarn uses a twist-free technique in spinning wool to better harness its natural…
Vilebrequin and Woolmark Co. Team Up for Swimwear Capsule
The Vilebrequin x The Woolmark Company swim short capsule will be available in Vilebrequin stores and at…
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Woolmark Announces Performance Challenge Winners
The Woolmark Performance Challenge is an incubation program that encourages innovative thinking resulting in…
Swiftwick Launches Flite XT Trail Outdoor Socks With Proprietary Fiber
The proprietary GripDry fiber in the heel and forefoot of the sock uses micro treads to provide traction and…
AWI’s China Merino Wool Marketing Campaign Bears Fruit
Purchase intention for Merino wool significantly increased and the consumers who had higher intention grew…
Feel Merino Campaign Relaunches in North America With Amazon
The campaign aims to increase North American consumer awareness of merino wool as a soft, natural fiber for…
International Woolmark Prize Names 2022 Finalists
Finalists experimented with textiles, design and business practices to drive change and innovation.
Victoria Beckham’s Traceable Merino Wool Collection Features Natural Dyes
The collection was made in Pescara, Italy, from 100 percent merino wool traceable to five Australian…
VF’s Icebreaker Teams with Spinnova on Fully Recyclable Wool
Icebreaker designer head Alistair Smith said Spinnova's "disruptively circular" fiber furthers the VF brand's…
How NATIVA’s Regenerative Wool Supports Reformation’s ‘Net-Positive’ Push
The NATIVA™ Regenerative Agriculture program helps brands achieve their own sustainability and responsible…
Behind Banana Republic’s ‘New Look’
The Gap Inc. brand's revamp is "is "less about fashion and more about living."
Icebreaker Reaches 91% Progress of ‘Plastic-Free by 2023’ Goal
A major highlight in this year's report reveals that in 2021, 91 percent of Icebreaker's fiber composition is…
At Wimbledon, Andy Murray Set to Wear Innovative Merino Performance Wool
The wool blend tennis apparel collection was engineered with merino wool using cutting-edge technology to…
British Designer Matty Bovan Wins 2021 International Woolmark Prize
With the theme "Less is More," this year's International Woolmark Prize emphasized sustainable practices and…