Matt Powell
Are Athletic Brands Doing Enough to Cultivate Female Sneaker Designers?
In a male-dominated industry, how much has really changed?
Cyber Monday Shopping Sees Footwear Growth
As evidenced by Cyber Monday stats, online is driving holiday season buys, and footwear may be seeing a boost…
Sneakernomics: Black Friday 2017
As expected, Black Friday 2017 was marked by broader and deeper discounts than last year. Promotions started…
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Sneakernmoics: The Private Brand Defense
This is turning out to be the most promotional year in U.S. sports retail that I have ever seen. Having too…
Sneakernomics: Third Quarter Sales Results for US Athletic Footwear and Apparel
After an unseasonably warm and very promotional September, the U.S. athletic footwear market eked out a gain…
Sneakernomics: Holiday 2017 Outlook for the Sports Industry
Pun intended, the holiday season is “the most wonderful time of the year” for all the major industries it…
Sneakernomics: The Goose That Laid the Golden Eggs
In one of Aesop’s Fables, “The Goose that Laid the Golden Eggs,” a farmer owns a goose that lays a golden egg…
NPD: Adidas Tops Jordan Brand, Nike Holds Top Spot
Adidas reached a major milestone, finally surpassing Nike’s Jordan brand to become the world’s second most…
Sneakernomics: What Sports Retail Can Learn from Fast Fashion
Given this current malaise in the U.S. sports business, it is important for the industry to look across the…
Sneakernomics: Small is the New Big
In a recent blog post, The Future Looks PUNY, I outlined that many of the success stories amidst today’s…
Sneakernomics: No, Athleisure is Not Dead
With the disappointing quarterly results from some of the major sports retailers, there has been a renewed…
Could Nike Be Dragging Foot Locker Down?
The Foot Locker thrives off of sneaker culture, and after its announcement of a disappointing second quarter…
Sneakernomics: Second Quarter Performance for the U.S. Athletic Footwear and Activewear Markets
The calendar was kinder to the second quarter than the first, but challenges still remain in the athletic…
Sneakernomics: <em>The State of the Outdoor Business</em>
Matt Powell The overall state of the U.S. outdoor business has not been very good. According to data from…
Analysts Weigh In on Under Armour’s Mid-Tier Push
When Kohl’s announced last year that Under Armour would be joining its roster of activewear and footwear…