makeup
Beauty Brands Flock to Visual Shopping App Project September
Beauty brands are embracing the content-meets-commerce app that segues users from perusing photos to…
House of Lashes Partners With Sephora on Limited-Edition Lash Styles
The collaboration for the Sephora Collection is the social media-fueled brand's first major push into retail.
Sway Group Acquires iFabbo
The deal brings roughly 3,000 leading beauty, fashion and lifestyle influencers to the content marketing…
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Sweat Cosmetics Offers Beauty Products for Fitness Buffs at Sephora.com
The brand's growing assortment contains products formulated with exercise in mind.
Huda Beauty Becomes Owner of National Lipstick Day
The beauty brand is releasing new liquid lipsticks to mark the holiday on Friday.
Cue the Social-Media Frenzy: Kylie Cosmetics Adds Eye Shadows
The brand is building its product portfolio before an anticipated leap into retail.
American International Industries Acquires Model in a Bottle
The deal expands the Los Angeles beauty company's reach in the cosmetics segment.
Kat Von D’s Attack Doesn’t Harm Jeffree Star’s Sales
Jeffree Star products are selling briskly at Beautylish despite the public feud.
Lip Smacker Goes on Tour With Meghan Trainor
The brand's sponsorship of the singer's concerts caused e-commerce to surge 150 percent and social media…
Kim Kardashian Executive Producing Beauty Blogger Reality Competition
A major cable television network has apparently picked up the new show.
Kardashians Head Back to Court to Stop Kardashian Beauty
The famous sisters assert they never signed off on the brand's new Fierce collection set to enter Ulta Beauty…
Free People Expands Into Beauty and Wellness
The Urban Outfitters Inc.-owned retailer is introducing the category online before launching in-store…
Beautycon Draws Big Crowds for Social Media Stars and Beauty Brands
There were 15,000 people, 90 brands, 230 influencers and a handful of celebrities squeezing into 200,000…
Kardashian Beauty’s Fierce Makeup Launch Keeps Up With the Famous Family
Shaking off legal woes, Kardashian Beauty is back with a five-item collection rolling out to Ulta Beauty next…
Tyra Banks Aspires to be Global Beauty Brand Mogul
The supermodel and former host of "America's Next Top Model" reported her direct-selling beauty brand has…