makeup
Icona Pop and Make Up For Ever Link on Lipsticks
The Swedish duo's longtime makeup artist Colby Smith is also heavily involved in the partnership.
E.l.f. Cosmetics Files for IPO, Plans Expansion
In multiunit doors, E.l.f. is churning out double-digit sales gains in almost all of its categories…
Elf Cosmetics Files for IPO
The mass-market beauty company had $96.8 million in sales for the first half of 2016.
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Elcíe Cosmetics Adds Primer to Build Its Base of Makeup Essentials
The favorite of the social media set is intent on growing its face product portfolio before branching out to…
Kardashian Beauty Licensee Likely KO’d by Legal Judgment
Assuming it isn't overturned on appeal, the decision frees up the famous sisters to pursue another beauty…
Nudestix Seizes Upon Matte Makeup’s Momentum
Shine-free beauty products are rising up the face from lips to eyes to produce sophisticated graphic looks.
Lovelyloot Assists Beauty Shoppers Plagued by Information Overload
The app contains a database with more than 100,000 beauty products users can sift through to create wish…
Hailey Baldwin to Launch Beauty Capsule Through Australia’s Modelco
The Hailey Baldwin for ModelCo collection will consist of 25-stockkeeping-units.
Pür Cosmetics Improves With Age With the Help of Social Media
The brand has reached Millennials and increased its growth rate to 20 percent annually.
Not a Boring Basic: Urban Decay Unleashes Naked Ultimate Basics
The matte eyeshadow collection is the latest addition to the L'Oreal-owned brand's bestselling Naked…
NYX Announces Six Finalists for the Annual FACE Awards
Alexa Poletti, Brianna Fox, Haley Wight, Laura Sanchez, Fernanda Machado and Kristi McKee have made it to the…
ModiFace Launches Live Scan to Enable Instant Makeup Swaps
By the end of the year, five brands are expected to adopt the technology that allows users to virtually try…
Digital Beauty Start-up Memebox Reels in $65.95 Million
The company is on track to ring up $150 million in revenues over the next 12 months, a 280 percent jump from…
Oil Boom at Dermalogica: Skin-Care Brand Launches Phyto Replenish Oil
The brand expects the product that helps overcome oil phobia in the American skin-care market to be its…
Moon Juice Moves Onto Melrose Place and Into Beauty Departments
Moon Juice is launching its products at Saks Fifth Avenue in September and is planning to open a New York…