makeup
Pat McGrath Launches Outer Space-Inspired Eye Kits
McGrath's Dark Star 006will be launched April 11 at noon.
Elizabeth Arden, Helena Rubinstein Make Their Way to Broadway in ‘War Paint’
Their stories, chronicled in Lindy Woodhead's book, will hit the New York stage April 6.
After 20 Percent Sales Jump, E.l.f. Projects Even Bigger 2017
The business posted full-year sales of $229.6 million.
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Turning Hotel Rooms Into Spas With Dorothy Martin
The singer talks beauty products and vintage shopping while on tour with her band, aptly named Dorothy.
British Parliamentary Committee Debates Enforced Dress Codes for Women
The debate was the result of a petition by Nicola Thorp, who was dismissed from her temporary role as a…
Smashbox Capitalizes on Influencers, Names Vlada Haggerty
The brand has inked a long-term deal with Haggerty, who has 651,000 followers on Instagram.
Jaclyn Hill Talks Upcoming Morphe Eye Shadow Palette
Hill's namesake makeup collection is still slated to launch in 2017, she said, starting with lip products.
Behind the Mask – Charlotte Tilbury Hits German Market, Sets Sights on Middle East
The makeup-artist led brand is broadening both its market reach and product range, with a new sheet mask.
Personalization is Key to the Shopping Experience, Says Laura Geller’s Mila Mendez
Building customers a five-star experience can lead to brand loyalty, Mendez stressed.
Social Media: Fueling Growth at Makeup Geek
Makeup Geek credits rapid growth to social media.
Huda Kattan Turns Persistence Into a Global Presence
Without a job, she plugged in and created a mini-empire.
NYX Channels Digital Prowess Into Retail Strategy
The color brand is as relevant at the mall as it is on social.
Q&A: The Makeup Artists Behind the Monterey Moms in ‘Big Little Lies’
Angela Levin, Claudia Humburg and Molly Stern explain how the beauty looks came together for Nicole Kidman…
Ashley Tisdale Dances and Does Downward Dogs for Procter & Gamble’s Duo
The actress and singer took part in an event Thursday morning for the company's shower innovation Duo with…
WWD Predicts: Beauty Trends From NYFW Fall 2017
Makeup is making a comeback on the runway.