Maidenform
No Champion Update as Hanesbrands Posts Slightly Wider Q1 Loss
Hanesbrands' innerwear turnaround plan sees positive signs, but activewear—Champion—remains a problem in part…
Victoria’s Secret and Maidenform Target New Audiences
The former now has products for people with disabilities while the latter speaks to a "young-minded" consumer.
Hanesbrands Outlines Sustainability Progress and Product Innovation
The company said the disclosure for 2018 performance continues to demonstrate that it is making significant…
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Maidenform Launches Magic Slimming Shapewear With Lycra FitSense Technology
Maidenform is joining with the Lycra Co. to bring the lightweight, targeted support of Lycra FitSense…
Maidenform Taps into Activewear Market with New Sports Bras
Maidenform is dabbling into workout apparel with a new collection.
Hanesbrands Hurt in Q4, Cautious Outlook for 2016
Hanesbrands (HBI) fell to a 52-week low in after-hours trading Thursday after the everyday apparel company…
State of Intimates Industry: Innovation Will be Key to Survival
Newness and fresh ideas are on the rise in other apparel sectors like activewear, streetwear, swimwear and…
Hanesbrands Adds Maidenform, Subtracts Workers
Hanesbrands Inc., the North Carolina based clothing company famous for Hanes underwear and Champion athletic…
Industry Stocks Scorch in July
JC Penney (JCP) lost 16.4% to $14.28, after a report alleged that....
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