LYCRA
LYCRA® dualFX® Technology: From Evolution to Revolution
The latest innovation under the LYCRA® dualFX® umbrella, LYCRA® FREEF!T® Technology, makes jeans easy wear…
Invista Partners With Refinery29 to Highlight What Goes Into Consumers’ Favorite Jeans
Lycra has launched a global consumer marketing campaign with Refinery29 promoting the benefits of its dualFX…
Invista Introduces Lycra T400 with EcoMade
Lycra worked on developing this generation of the fiber with a strong sustainability aspect to meet requests…
WWD Recommends
Invista to Advance R&D With New Textile Innovation Center as it Joins Shandong Ruyi
Invista Apparel & Advanced Textiles, set to become part of Shandong Ruyi Investment Holding, has signed a…
Top Textile Innovations of 2017, From Tencel to Polyester and Beyond
Textile firms this year lived up to Alphabet Inc. and Google chief financial officer Ruth Poratthe's mantra…
Invista’s Apparel & Advanced Textiles Unit Being Bought by Shandong Ruyi Investment Holding
Shandong Ruyi Investment Holding has entered into a definitive agreement to acquire Invista's Apparel…
How Invista Cut Through the Clutter with Who What Wear
The list of dilemmas facing the denim industry is greater than the invention the yoga pant. In a Kingpins…
Lycra Teams With Who What Wear to Solve Common Denim Dilemmas
Invista, owner of the Lycra brand, has launched a marketing campaign based on global consumer insights around…
Levi’s 501 Hits the Skate Park This Fall
Levi’s Skateboarding introduces the 501 jean this fall in a collection that utilizes Lycra and Cordura…
Technology Takes Center Stage at Kingpins New York
At Kingpins, denim mills, vertical manufacturers or fiber firms looked to fabric and weaving innovation to…
5 Takeaways from Invista’s ‘Around the Denim World in 80 Days’ Report
Denim styles and trends vary from country to country, but Invista’s latest study on the global denim market…
Lycra Debuts New Technology for Knee-Highs
Knee-highs are receiving a facelift with Lycra's latest development.
Invista Exploring Options for Apparel and Advanced Textiles Division
Invista's Apparel and Advanced Textiles business is at a crossroads.
Hollister Goes Social to Inform Teens About Invista CoolMax
Hollister Co. is beefing up its collections to include a new performance line. The company debuted the…
Sports Bras Could Mean Big Business for Intimate Apparel Brands
First athleisure sent denim sales down the drain, and now the booming trend has bras on tenterhooks. But that…