L’Oréal
L’Oréal Delves Deeper Into Digital With Pulp Riot Buy
The French beauty giant has acquired the professional hair-color brand that was born online in 2016.
Natura and Co.’s Roadmap to Become One of the World’s Largest Beauty Companies
A key to Natura's growth is its network of 1.7 million consultants who reach 100 million consumers.
L’Oréal Buys Professional Hair Color Brand Pulp Riot
The Los Angeles-based brand has more than 675,000 Instagram followers and generated net sales of $11 million…
EXCLUSIVE: Cate Blanchett Broadens Role at Giorgio Armani Beauty
The actress has become the brand's first global beauty ambassador.
How Social Media Transformed Masstige Beauty Into a Force
A shift in consumer perception is reshaping the category's place in the industry.
L’Oréal’s Sustainability Game Plan
Responding to consumers who want companies to be more transparent, L'Oréal has a blueprint that aims to…
EXCLUSIVE: Adam Levine Named Face of YSL’s New Y Scent
The singer and judge of "The Voice" will front the eau de parfum worldwide.
How Korea’s Stylenanda Became a Fashion Force
Founder Kim So Hee sat down with WWD in Seoul last month to discuss her company's road to an acquisition by…
L’Oréal Acts Like a Start-up With Launch of Seed Brand
Big-beauty and personal-care companies are incubating brands start-up style — sustainable beauty brand Seed…
Beauty Brands’ ModiFace Dilemma
Other AI and AR providers are seeing an influx of inquiries from beauty companies following the deal.
Atelier Cologne Opens First Store in Italy
The L'Oréal-owned artisanal fragrance brand inaugurated its latest shop in Milan's arty Brera district.
The Estée Lauder Cos., Nature Research Launch Global Awards for Women in Science
The winners of the inaugural Nature Research Awards for Inspiring Science and for Innovating Science will be…
Influence Peddler: Beca Alexander – There From the Beginning
Socialyte was founded to match content providers and brands. Its founder suggests beauty companies might want…
Adwoa Aboah and Sara Sampaio Help Front Sì Passione Fragrance
The models join Cate Blanchett in the campaign for the Giorgio Armani women's scent in the U.S.
L’Oréal Unveils DOSE, Its Skin-Care Lab-in-a-Box
The beauty giant's latest SkinCeuticals technology can create personalized skin-care serums.