live streaming
CEO Talks: Intime Retail’s Xiaodong Chen on Swift China Rebound
Thanks to live-streaming and free delivery, the Alibaba-owned retailer saw online business quadruple and…
Live-streamer Austin Li Is Louis Vuitton’s New Weapon in China Rebound
The hugely influential Li plays treasure hunt with actress Song Jia in the brand's Chinese Valentine's Day…
China Has Become a Testing Ground for Luxury Brands
Product launches are being moved to China and high sales targets are set, hoping to offset the losses from…
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This Fashion Influencer Survived China’s Wuhan COVID-19 Lockdown
Jiaye Wu shares how she got through the lockdown and discovers livestreaming a powerful source of income in…
What Can the World Learn From Shanghai’s First Online Fashion Week?
Chinese fashion designers and experts share dos and don'ts on taking fashion showcase online amid the…
Louis Vuitton Trials Livestreaming With China’s Xiaohongshu
Innovation in post-coronavirus China, Louis Vuitton is the first luxury brand to create original interactive…