live streaming
American Girl Doll Celebrates Harlem Renaissance With Help From Designer Samantha Black
The Mattel-owned American Girl has had a revival thanks to satirical social media posts.
China Top Livestream Star Austin Li Still Missing After Apparent Political Insensitivity
It's believed that he triggered China's censorship system, as he promoted an ice cream, decorated to look…
Macy’s Aims for ‘Happy Customers’ With Livestream Shopping
Thamar Campbell said Macy's has been adding more livestream events in recent months, and is up to four per…
Live Rocket to Showcase Select Collections From Designers Hub
Live Rocket has been working with the CFDA for months to create more opportunities for lesser-known designers.
China’s Livestreaming Star Viya Fined $210 Million for Tax Evasion
Shortly after Huang's apology, her competitor Austin Li, "China's lipstick king," said his company is…
ShopThing Brings Its Brand of Live Shopping to the U.S.
The Canadian company is looking to build a retail gig economy as it expands its livestreamed…
Managing Fulfillment Pain Points When Entering New Channels
Executives from Oracle NetSuite and Beekman 1802 joined WWD in discussing how to support an omnichannel model…
Printemps Launches Livestream Experience
Debuting its live-shopping experience on Wednesday, Printemps claims to be the first department store in…
Coresight Report: Livestreaming in the U.S. Comes Alive
Livestreaming is gaining momentum among retailers and brands and across more categories.
At Retail, Innovation in High Gear
In a COVID-19-riddled world, retail innovation centers on e-commerce, convenience and safety.
Gucci Doubles Down on Livestreaming in China With Lu Han, Austin Li
The two will promote the brand's new Poudre De Beauté Mat Naturel's shade range on Tmall Luxury Pavillion.
Tatcha Launches Silk Powder on Newness
The brand is the first to launch a product on the burgeoning streaming platform.
Macy’s, Klarna and Cosmo Partner for ‘Hauliday’ Event
The 48-hour event will feature deals geared for Millennials and Gen Z in the U.S.
ShopShops to Offer $10,000 to America’s Next Top Livestream Seller
The New York-based start-up believes live sellers will be the new mega influencers in the U.S. very soon.
How Luxury Can Make Livestreaming Work in China
The format garners big sales and viewership numbers, but not always big gains for brands.