lingerie
Rihanna’s Savage X Fenty Lingerie Line Will Be Size Inclusive
Rihanna's forthcoming size-inclusive Savage X Fenty lingerie line will feature bras up to 44DDD and underwear…
Will Rihanna’s Rumored Lingerie Line Be as Diverse as Fenty Beauty?
With a mega-successful cosmetics debut under her belt, rumor has it that…
Icon Underwear Adds First Creative Director as Part of Growth Spurt
The "pee-proof" underwear brand is growing after a year of controversy around its ousted founder Miki Agrawal.
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Intimates Start-up Lively Raises Another $3M in Seed Round
The company plans to use the raise to fund pop-up tours to raise awareness of the brand.
La Perla Faces Eviction, 5.1M Hong Kong Dollar Bill Over Unpaid Rent on Asia Flagship
The brand started to fall behind on payments beginning in December for the four-story, 8,000-square-foot…
Dita Von Teese Hosts 60th Annual FEMMY Awards
The event sponsored by The Underfashion Club was held on Tuesday at Cipriani 42nd Street in New York.
Consumer Focus Takes Hold at SIL
Heritage lingerie brands are moving away from a discourse based on seduction in order to better target…
Cosabella Increases Sale Conversions 30% by Upping Personalization
The lingerie company has invested in personalization features to improve margins and customer loyalty.
The White Briefs Opens First Boutique in Paris
The Swedish intimate apparel brand, which retails in around 100 doors worldwide, is planning further stores…
Coco de Mer Teams With London’s Victoria & Albert Museum on Lingerie Collection
The 32-piece range, including bras, panties, bodysuits, nightwear and accessories, will be available for…
Victoria’s Secret Sued Over ‘Love Made Me Do It’ Slogan
An independent California brand isn't pleased its name is showing up in Victoria's Secret marketing.
Pamela Anderson Creates Lingerie Line With Coco de Mer
The Canadian-American actress and model who's best known for her role in "Baywatch" has now unveiled a…
Anine Bing Revamps Lingerie Collection
The line has doubled in size and will cater to more body types.
Aubade Wants Consumers to Talk Back
The French lingerie brand is rolling out a new communication campaign in time for its 60th anniversary.
FTC Orders Lingerie Marketer to Refund $1.3 Million for Deceptive Membership Pricing
Online lingerie marketer AdoreMe Inc. has agreed to return more than $1.3 million to customers to settle…