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Levi’s

Jeanologia to Customize Jeans at the Super Bowl

Fans attending the NFL Experience leading up to Super Bowl 50 on Feb. 7 at Levi’s Stadium in Santa Clara…

Levi’s to Release Limited Super Bowl 50 Collection

Levi Strauss & Co, official legacy partner of the San Francisco Bay Area Super Bowl 50 Host Committee, has…

6 Times Textiles and Technology Teamed Up to Change Apparel in 2015

Move over, Fitbit. If apparel brands get their way, health-conscious consumers will soon be ditching their…

Year in Review: Levi’s Top Moments in 2015

Levi’s knows how to make jeans and headlines. From advancements in sustainability to in-store technology, the…

Levi’s Hires Nike Retail Veteran

Levi’s is taking a page out of Nike’s playbook. Levi Strauss & Co. announced that Carrie Ask, vice president…

Shuffle Board: Walmart, J.C. Penney, Levi’s Name Executive Hires

Three U.S. retail companies announce key leadership changes as 2015 draws to a close.

Levi’s Vintage Clothing Celebrates 100 Years with Cone Denim

Levi’s Vintage Clothing is celebrating the 100th anniversary of their partnership with Cone Denim with their…

Calvin Rucker Founders on Crafting Chic and Tough Clothes for Women

Twenty years ago, Caroline Calvin and Joie Rucker were sitting in a dark bar in San Francisco when they…

Levi’s Searches for Young Talent with Student Design Competitions

Levi’s is looking for inspiration from tomorrow’s designers as the company joins up with students on two new…

Pensole Teams Up with Levi’s For Student-Designed Shoe Collection

Denim and sneakers are part of the American uniform, and now there’s a class that explores their…

Levi’s, VF, H&M Call for Climate Change Agreement

With talks ongoing at the United Nations Conference on Climate Change (COP21) in Paris this week and next…

Levi’s Vintage Clothing Reproduces 501 Jeans from World War II

Levi’s Vintage Clothing teamed up with West Coast retailer Unionmade to recreate the historic 1944 501 jean…

Levi Strauss to Support Goodwill for the Holidays

Levi Strauss & Co. has announced it is partnering with Goodwill to help customers donate used clothing this…

Athleisure Dominates Growing Menswear Market

As the menswear market grows, athleisure styles are taking the majority of the new business. At Cowen and…

Whiskey Shots: How Marc Nelson Denim Got Up and Running

Marc Hall was practically born in denim. As a Knoxville, Tenn., native, many of his friends and family…