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Levi’s

How to Throw a Denim Bash to Celebrate 147 Years of Jeans

Celebrate the unofficial birthday of jeans on May 20 with a denim-themed quarantine party.

DIY Denim Is the Latest Quarantine Hobby with the Greatest Staying Power

Searches for DIY denim tips have surged as a result of COVID-19, but experts say this is one quarantine hobby…

Levi’s Begins to Roll Out Reopening Strategy

Levi's will reopen select U.S. stores and implement new health-focused policies including paid sick leave for…

How Denim Has Evolved to Stand Test of Time

Designers have adapted the blue jean from being purely rugged workwear to a wardrobe classic, while keeping…

Levi’s Latest Financial Strategy Involves a Personal Call from the C-Suite

Denim brand Levi's is coping with COVID-19 challenges by having finance chief Harmit Singh call big retailers…

SpongeBob Goes Chic in Wren + Glory’s New Painted Denim Jackets

Wren + Glory announced a cheerful collaboration with Nickelodeon's "SpongeBob SquarePants," featuring…

New Collection Upcycles Levi’s Denim Into Traceable Jeans

The Denim Reimagined Project uses Levi's denim and tech from software company Evrythng to provide consumers…

Levi’s Taps Hailey Bieber, Jaden Smith for an Aspirational Festival Campaign

Levi's launched a festival campaign with Hailey Bieber and Jaden Smith encouraging consumers to stay positive.

How Levi’s Red Tab Foundation Is Helping Other Companies Establish Support Funds

Denim brand Levi's shares the playbook for its Red Tab Foundation, an organization that provides support for…

Here’s Who’s Having the Best Online Sales on Denim

Cop some great denim deals to refresh your closet while supporting some of your favorite brands in these…

AG Jeans Donates $1 Million to LA-based Coronavirus Relief

AG Jeans announced it is donating $1 million to COVID-19 LA County Response Fund to help support local…

Levi’s Deploys Digital Sampling; Focuses on Core Inventory

Experience and new technology will play valuable roles in how Levi Strauss & Co. navigates business during…

PETA Buys Stock in Denim Brands to Influence Sourcing Decisions

PETA bought shares in Ralph Lauren, Urban Outfitters, Guess and Levi's to pressure them to use more…

Levi’s Pledges $3 Million and 10,000 Masks for Coronavirus Relief

Levis Strauss & Co. has pledged $3 million and 10,000 masks to help employees, hospitals and its supply chain…

‘Best-Fitting Jeans’ Brand Levi’s Tries Japan’s Zozotown On For Size

Denim brand Levi's partners with Zozotown to help customers in Japan find more accurate jeans sizing based on…