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Levi’s

Jeanologia: ‘We Are Ready to Transform Retail’

Jeanologia is working to bring its sustainable technology to the store floor through its Retail Innovation…

Labor Campaigners Push Levi’s to Sign Garment Worker Safety Accord

Labor campaigners say it's "high time" for Levi Strauss to start taking responsibility for the safety of…

Just 24 Pairs of Levi’s Latest Jean Exists

Levi's launched an ultra-exclusive collection of customized Levi's So High Jeans with San Francisco-born…

Why Levi’s and Nike Top This China-Centric Ranking

Fashion brands disproportionately outscored other consumer goods, technology and automotive companies a new…

Levi’s Upcoming Search Functionality Won’t Require Search Terms

Levi's announced new computer vision search functionality and personalized search results that will boost its…

Why Levi’s is Optimistic About Margins Despite Rising Cotton Prices

Levi's CEO Chip Bergh says pricing power and better planning will put the denim leader ahead of cotton's…

Levi Strauss Battles Logistics, Covid Headwinds to Score Sales and Income Gains

Levi Strauss said fourth quarter guidance was for net revenue growth of 20 percent to 21 percent compared to…

Levi’s Takes Felix the Cat to School in New Collection

Levi's teamed with Felix the Cat for a prep-inspired collection of men's and women's of jeans, varsity…

Levi’s Courts Gen Z with Coffee and Sweats Popup

Levi's launched a popup at its Times Square location in partnership with brand ambassador Emma Chamberlain's…

Denim is Becoming More Size Inclusive for Women, But What About Men?

The men's plus sized denim category is still lacking, despite an increased push for size inclusivity…

Levi’s Targets More Hemp, Sustainable Cotton in Jeans

Levi's sustainability report documents its progress in fiber innovation and sets its sights on more hemp and…

Pop-In@Nordstrom x Levi’s Features Designers’ Creative Takes on Vintage Denim

Designers Collina Strada, Melody Ehsani and Thompson Street Studio add a creative twist to Levi's jeans for…

100-Year-Old Levi’s Jeans Plucked From California Mine

Historian Brent Underwood discovered a 100-year-old pair of Levi's jeans—some of the oldest to-date—in an…

2021 Met Gala: Denim, Comfort and Statements on American Fashion

Met Gala guests took both literal and creative approaches to dressing for the Costume Institute's "In…

Levi’s Red Tab Turns 85

On Sept. 1, the brand celebrated the 85th anniversary of its Red Tab, a branding element that helps indicate…