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Levi’s

Levi’s Bets on DTC; Won’t Scale Back Photo Shoots

Levi's execs say DTC channel and international businesses are "both fast growing with tremendous opportunity."

Levi’s CEO Chip Bergh Calls Succession Plan ‘Biggest Legacy’

At Shoptalk, the denim icon's CEO spoke on his successor Michelle Gass, jeans trends and the company's…

Levi’s Partners With K-Pop Group NewJeans

NewJeans will perform in Seoul on May 20 to mark 501 Day.

Spring Denim Collections Bring ’90s Fits and Colors

From Levi's to EB Denim, catch up on the denim collections arriving in stores.

Levi’s Partners with Stüssy and Rolling Loud

Levi's is celebrating the 150th anniversary of the 501 through activations and collaborations.

Denim Wins at the 65th Grammy Awards

Dad jeans and leather-looking denim were some of the night's fashion highlights.

Levi’s Tells ‘The Greatest Story Ever Worn’ in 501 Campaign

The campaign marks the 501's 150th anniversary.

Levi’s Says Robots Took on 25,000 Hours of Work Last Year

The denim company announced that its robotic process automation initiative exceeded its goals during 2022.

Actress Barbie Ferreira Designs ‘Dream’ Levi’s 501s

It's just one element of a bigger partnership with the heritage jean brand.

Levi’s and Ambush Deliver a Moto-Inspired Capsule Collection

Levi's teamed up with Ambush for a second collaboration imbued with the Japanese brand's punk-meets-luxury…

Levi’s Opens ‘NextGen’ Store in Singapore

Levi's largest store in Southeast Asia reopened with digital-friendly upgrades.

Year in Review: Cranking Out the Collaborations

Denim brands cuddled up together more than ever but was it a case of enough is enough already?

Year in Review: Denim in the Headlines

TikTok trends, brand collaborations and celeb-filled runway shows kept denim in the spotlight in 2022. 

Beyond Retro’s Steven Bethell Talks Vintage Denim and Finding a WWII-era Gem

Steven Bethell of U.K.-based vintage retailer Beyond Retro discusses the status of the vintage denim market.

Levi’s Drops a Nostalgic SilverTab Collaboration

Vintage retailer 194 Local puts a sentimental spin on a Levi's classic.