L2
78 Percent of Fashion Brands Offer Click-and-Collect in Omnichannel Race, Gartner L2 Says
Retail might be sick of the "omnichannel" buzzword but the principles of seamlessly integrating channels…
Here’s How Brands Perform on Amazon’s European Sites
Amazon's private label apparel, it seems, isn't gain much traction in Europe.
The Customer Journey Differentiator These 10 Omnichannel Leaders Have Nailed
Omnichannel is becoming table stakes in retail these days, though leaders are few and far between. Learn what…
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A New Report Named These Brands ‘Genius’ Status for Their Agility
Despite retail’s uncertainty, some brands are still coming out ahead with their advanced initiatives, past…
A New Report Named These Brands ‘Genius’ Status for Their Agility
Despite retail's uncertainty, some brands are staying on top with their advanced initiatives, past investment…
Macy’s Beat Asos in L2’s Digital Ranking
2016 has been a rough ride for Macy's, but L2 says it's doing digital right.
More Than a Fifth of NYFW Shows Included “See Now, Buy Now” Looks
When Tommy x Gigi, the debut collaboration between Tommy Hilfiger and Instagirl slash model Gigi Hadid, was…
Amazon Adjusts Fashion Prices Less Than Once a Day
Brands and retailers that think Amazon's recent decision to remove some "list prices" means discounting will…
L2: Fashion on Amazon is Still Nascent
According to a report from research group L2, Amazon, a site that many brands have been slow to sell their…
Activewear Brands’ Digital Efforts Fall Short in UK
Five brands collectively own half of all U.K. activewear sales–but that could change if other labels stepped…
L2 Study Says Online-Only Retail Not Sustainable
Major retailers might be unloading loss-making stores left, right and center, but having a brick-and-mortar…
J.C. Penney Surprises as Genius in L2’s Digital IQ Index
The research group ranked J.C. Penney as a "genius" on its 2015 Digital IQ Index, which weighed 58 department…
Report: Apparel Brands and Retailers Keep their Heads in the Cloud
When e-commerce-averse labels like Chanel and Fendi finally caved and announced plans to start selling their…
Luxury Retailers Need to Upgrade Omnichannel Efforts
Omnichannel, arguably the biggest buzzword of the retail industry for more than a year, still manages to…
Marketers and Consumers Alike Favor Instagram
Pictures speak louder than words when it comes to scoring a hit with social shoppers, according to fresh…