K-Swiss
Why Brands May Need to Start Rethinking Their Influencer Marketing Strategies
Brands are still banking on influencers to drive business, but the landscape is dramatically changing…
Gamers Now Have a Performance Sneaker to Call Their Own
K-Swiss announced a new partnership with the esports organization Immortals, to launch the first signature…
Shuffle Board: Kohl’s Unveils CEO Succession Plan, Walmart Taps Fashion Lead
Kohl's revealed its CEO succession plan this week, which will help the company's market efforts, plus Walmart…
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<b>K-Swiss</b> Debuts Knitshot Tennis Shoe for Men
K-Swiss announced last week the debut of a new high-performance tennis shoe, Knitshot. Made with a new laser…
K-Swiss Hires Creative Recreation Marketing Exec
K-Swiss has tapped Patrick Buchanan for the role of director of global marketing for the K-Swiss brand. He…
In the Showroom: K-Swiss
K-Swiss is in a business mindset with their upcoming Spring ’17 collection, featuring a range of premium…
Shuffle Board: Under Armour Announces Three New Hires
Plus, shakeups at VF and Target.
K-Swiss Brand Moves Company HQ to Downtown LA
K-Swiss Global Brands is making the move from the suburbs to the big city. The company announced Tuesday that…
Shuffle Board: 10 Companies Experience Major Changes
The moves you may have missed this week.
K-Swiss Celebrates <em>50th Anniversary</em> with 50 Love Launch
American heritage tennis brand K-Swiss, founded in 1966, is marking its 50th anniversary with the launch of 50…
Barney Waters Promoted to K-Swiss Brand President
K-Swiss Global Brands (KSGB), a division of E-Land Group and owners of K-Swiss, Palladium, PLDM, OTZ Shoes…
K-Swiss Acquires Two More Brands
K-Swiss Global Brands (KSGB), a division of E-Land Group, announced its acquisition of One-Distribution, a…
K-Swiss and Diplo Launch Campaign Targeted to Young Entrepreneurs
K-Swiss is offering a lesson in Entrepreneurship 101. The heritage tennis brand is partnering with DJ and…
Footwear Market to Sprint into 2018
According to an attention grabbing report issued by Transparency Market Research, the global footwear market…