K-pop
Seventeen’s S.Coups Embraces His ‘Pin-Up Rockstar’ Era With Unbuckled Leather Loewe Pants at Paris Fashion Week Spring 2025 Show
The K-pop star accessorized with a wide belt, saucily left unbuckled.
Stray Kids’ Hyunjin Doubles the Front Row Fun in Two Clashing Layered Shirts for Versace’s Milan Fashion Week Spring 2025 Show
It was the Versace ambassador's second time at Milan Fashion Week.
EXCLUSIVE: Prada Names K-pop Sensation Karina From Girl Band Aespa as Brand Ambassador
The star joins boy band Enhypen and other South Korean talents in the role.
K-pop Star Ningning Models Versace’s Kleio Bag in New Campaign Featuring Intimate Portraits as Latest Global Brand Ambassador
The singer, of K-Pop group Aespa, was named a Versace global ambassador last February.
Seventeen’s Mingyu Debuts as Calvin Klein Ambassador in Denim Campaign for Fall 2024 Collection
The singer modeled Calvin Klein's fall 2024 denim collection.
Blackpink’s Lisa Named Louis Vuitton Brand Ambassador
The K-pop star was previously attached to fellow LVMH Moët Hennessy Louis Vuitton-owned brand Celine.
BTS’ High-profile Brand Ambassadorships: Jin Shines for Fred Jewelry, J-Hope Models for Louis Vuitton and More
BTS is one of South Korea's most popular K-pop bands, and members have scored ambassadorships from Dior to…
EXCLUSIVE: Jeweler Fred Taps BTS’s Jin as First Global Brand Ambassador
This is the first luxury deal for the South Korean musical artist, who is also expected to be an Olympic…
EXCLUSIVE: Louis Vuitton Names ‘Squid Game’ Actor Gong Yoo as House Ambassador
Famed for his roles in "Squid Game" and "Train to Busan," the acclaimed actor joins Louis Vuitton's growing…
Pharrell Williams and Jackson Wang Toast ‘A Deeper Connection’ at Paris Fashion Week Dinner
The event drew guests including fellow musicians Rauw Alejandro, Pusha T, Big Matthew and Eric Nam.
EXCLUSIVE: Versace Names Cai Xukun Global Brand Ambassador
The Chinese idol, who was accused of inappropriate sexual behavior with a female last July, which he…
A Closer Look at Stray Kids in Tommy Hilfiger’s ‘American Cool’ Preppy Met Gala Outfit: See the Sketches
The eight-member group made Met Gala history as the first K-pop one to attend the annual event.
Wonyoung, Minnie, Momo: Understanding Miu Miu’s Soaring Popularity in Asia
The brand has orchestrated a web of buzzy celebrity ambassadors in Asia, many of whom exert a high level of…
K-pop Fashion on Full Display at ‘Hallyu! The Korean Wave’ Show at the Museum of Fine Arts in Boston
BTS, Blackpink and other K-pop stars are helping to spread "hallyu" worldwide.