K-pop
EXCLUSIVE: Isabel Marant Unveils Spring Campaign With Ateez’s Seonghwa
Marant tapped the K-pop star after meeting in L.A. The campaign also sees the return of Kate Moss to the…
K-pop Star Ten Lee Means Business in Vintage-inspired Look for Saint Laurent’s Menswear Paris Fashion Show
The singer and dancer was named a Saint Laurent ambassador in March 2024.
Bottega Veneta Names Stray Kids Member I.N a Brand Ambassador
The South Korean artist debuted as a vocalist with the K-pop group in 2018 with the EP "I Am Not."
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2024 Runway to Seoul Celebrates Korean Fashion, Beauty, K-Pop and Technology
The second annual event, organized by WWD Korea and the Seoul Business Agency, celebrated Korean culture with…
Mission Possible: 82MAJOR Infiltrates K-pop
The group released its second mini-album in October.
BTS Star Jung Kook Bested Jeremy Allen White’s Viral Calvin Klein Underwear in Media Exposure
Jung Kook brought $13.4 million in media impact value with his Calvin Klein Jeans fall 2023 campaign.
Celine Signs TWS as Ambassadors Amid Retail Push in South Korea
The six-member K-pop band joins the French house as it opens a flagship in the Cheongdam-dong district of…
Girls’ Generation’s Yoona Embodies Valentino’s New Retro-inspired Aesthetic in Tweed, Faux Fur and Ruffles at Seoul Pop-up Shop Launch
The K-pop star was named a brand ambassador last month.
EXCLUSIVE: Celine Names Suzy Bae a Global Ambassador
The South Korean singer and actress has appeared in many television series, including "Start-Up," "Anna" and…
K-pop Group Le Sserafim Coordinate in Boho-inspired Looks for the 2024 MTV EMAs
The group won the Best Push award.
Prada Names South Korean Actor Byeon Wooseok Brand Ambassador
The 33-year-old star joins boy band Enhypen and other South Korean talents in the role.
BTS Star Jin’s Alo Yoga Ambassador Announcement Generates $3.6 Million in Media Exposure in Just 24 Hours
Alo Yoga, based in Los Angeles, is expanding to Asia with a South Korean flagship opening in 2025.
Stray Kids Revive NSYNC’s ‘No Strings Attached’ Style for American Music Awards 50th Anniversary Special
The K-pop group performed a tribute to boy bands.
Swarovski’s ‘Masters of Light’ Exhibition Traveling to Seoul
After Shanghai and Milan, the show will land in South Korea and be tweaked to display costumes from K-pop…
The Boyz Take Paris Fashion Week With Juyeon at Balenciaga, New Pops in Purple for Sacai
The K-pop singers attended spring 2025 shows.