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Target, Levi’s Expand Partnership as Big-box Retailer Further Cements Status as Fashion Destination

This spring, Target will increase its distribution of Levi's Red Tab products from 500 to 800 doors.

‘Uncut Gems’ Star Julia Fox Cuts Up Old Jeans in Instagram Tutorial

"Uncut Gems" actress Julia Fox shared an upcycled denim DIY tutorial on Instagram showing how to design…

Devil-Dog Dungarees Relaunches With Jeans, Casual Staples

The brand was created in 1948 and its name is a nod to the U.S. Marines.

EXCLUSIVE: American Eagle Brand Hosts Country Club-style Party in Metaverse

The retailer's latest campaign, "Members Always," includes virtual events across Snapchat, TikTok, Roblox and…

Denim Market Projected to Spike to $76.1 Billion By 2026

A Research and Markets report projects that the global jeans market will spike to $76.1 billion by 2026, up…

Jordache Taps Brooke Shields For Latest Campaign

"We are excited to work with Brooke Shields," Liz Berlinger, president of Jordache, said. "Like Jordache, she…

EXCLUSIVE: Danielle Bernstein’s We Wore What Brand Expands Into Lingerie

The designer talks growing amid the pandemic, becoming an investor and continued copyright accusations.

Popular Docu-Series Profiles the Real History of Jeans

PBS' most-watched history series "American Experience" returns next month and kicks off with an in-depth look…

What to Watch: The Mass Channel

Will big-box retailers, such as Target and Walmart, continue to take share?

Dutch Companies Forge Together for Upcycled Denim Shoelaces

DenimX, Eurocarbon, Paperwise, Emma and Rd4 Textile Sorting Center worked together to develop shoelaces made…

G-III Apparel Tops Estimates, Delivers Best Quarter Ever as Company Continues to Grow

Chairman and CEO Morris Goldfarb said the company will continue to raise prices to match inflationary…

Peloton Instructor Emma Lovewell Designs Custom Jeans for Sene

The lineup which features a light wash called the "Emma Blue" and '90s-inspired distressing is available now…

Copen United’s Pocketing Enhances Denim Inside and Out

Copen United Limited's pockets, linings and waistbands offer a brand differentiation plus elements of hidden…

WWD CEO Summit: Levi’s Chip Bergh Talks Brand Future, Beyond Yoga ‘Runway for Success’

While Levi's is firmly charging forward and making up for pandemic losses, it's not without serious…

How Activewear & Denim Can Embrace Sustainability 

Nearly half of all consumers (49 percent) say environmental friendliness is an important factor in their…