innerwear
What to Watch: Victoria’s Secret’s Continued Transformation
How will consumers respond to the changes?
EXCLUSIVE: Lizzo’s Next Venture in Bras
The singer's Yitty brand is in expansion mode.
Stripe & Stare’s Sustainable Formula
The British-based brand has created an underwear success story.
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Loretta Caponi Expands Home Collection, Business in U.S.
The Florence-based brand has several projects in the pipeline for 2023.
LDMA Told Its Story by Listening
At one year, the innerwear brand's founders share how they harnessed expertise in communication to build a…
Rihanna’s Savage x Fenty Brand Settles Consumer Protection Lawsuit for $1.2 Million
The suit claims the company failed to inform shoppers of recurring fees.
American Eagle Outfitters’ Stock Jumps 18.2%, Profits Slide
But the retailer says inventories are under control even as inflation persists.
The Backstreet Boys Are Back — in Their Underwear
The '90s boy band has teamed up with MeUndies to celebrate the holidays. Meanwhile, the band grieves the…
Walmart Introduces Intimates and Sleepwear Brand Joyspun
The mass-channel merchant is hoping to gain market share in both categories around the holidays.
Lingerie Brand Harper Wilde Plans to Expand Sizes to 6XL, Adds Sleepwear
"It speaks to the demand," Jane Fisher, cofounder of Harper Wilde, told WWD.
Rihanna’s Savage x Fenty Unveils Sportswear With Help From Adam Selman
The collection includes lingerie-inspired pieces and a new cast of campaign characters.
From Lingerie to Luxury, Brands Tap ’90s Supermodels
But is fashion using this as a diversity loophole?
Maya Hawke Stars in New Calvin Klein Underwear Campaign
Hawke is joined by Belgian professional footballer Romelu Lukaku in the "Calvins or Nothing" campaign.
AEO Battles Inflation Headwinds; Reveals $42 Million Loss
The retailer continues to struggle with excess inventory, price hikes and increased promotional activity.
Athleta’s Evolution: Next Up, Intimates
The Gap Inc. division is striking up a better balance between performancewear for yoga and training and…