influencer
How to Humanize Marketing and Build Long-term Relationships With Content Creators
Former popular YouTuber Caspar Lee of influencer.com and Armaan Mehta discuss how brands have evolved in…
EXCLUSIVE: How TikToker Madeleine White Turned Her ‘Get Ready With Me’ Videos Into a Sleepwear Line
The brand's name, See You Tomorrow, comes from the influencer's tag line at the end of her TikTok videos.
China Cracks Down on Wealth-flaunting Influencers
Three of the most talked-about Birkin bag-collecting influencers, Wang Hongquanxin, Baoyu Jiajie and Bo…
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Milan’s Pilot Room PR Firm Debuts Palomar, an International Network of Agencies
The PR company part of the FSB Group has linked with eight international agencies to provide clients in…
EXCLUSIVE: Chriselle Lim’s ‘Cool Girl’ Fragrance Brand Phlur Bolsters C-suite With New CEO, CMO Appointments
The brand has added two beauty veterans to its camp as it embarks on the next leg of its growth.
With TikTok’s Fate in Limbo, Could YouTube Shorts Be Beauty’s Next Big Growth Opportunity?
Though Instagram Reels is more widely adopted by beauty brands, data from Dash Hudson indicates Shorts is…
Kailo Nutrition Marks Mental Health Awareness Month With Influencer Ellie Gonsalves and an ‘Anxious Girl Elixir’
Throughout the month of May, the duo is partnering on social media content, in-person events and launching…
Gymnast Livvy Dunne Signs ‘Multimillion Dollar’ Deal With Content Creation Firm Passes
The college athlete and influencer will work with the content creator to further increase her revenue stream.
Charli D’Amelio Adds Sparkling Details to Sheer Dressing Trend in Tulle Tank Top at Stagecoach Music Festival 2024 Revolve Party
D'Amelio extended her stay in the desert after attending Coachella.
Swedish Influencer Matilda Djerf Debuts Pop-up Djerf Avenue Beauty Salon With Products That Recreate Her TikTok-famous Tresses
Swedish influencer Matilda Djerf's brand has expanded into hair care.
Influencer Marketing Firm Ykone Acquires Indian Firm Barcode
The deal is characterized as the largest to date in the Indian influencer marketing space.
TikTok’s Latest Wellness Trend Is Called Sexy Water
Creator Kelly Grace Mae coined the term, as fun and functional hydration is taking over the internet.
Remi Bader on Why Fashion Needs to Take Inclusivity Efforts Beyond ‘Body Positivity’
Having first gained prominence for her no-frills clothing hauls, the 29-year-old creator wants fashion to…
EXCLUSIVE: Monet McMichael and Desi Perkins Team Up for Vintage-inspired Dezi Eyewear Collection
The limited-edition drop features three pairs of sunglasses priced $79 to $90.
The Skinny Confidential’s Lauryn Bosstick Discusses Product Strategy and Her Latest Launch: Mouth Tape
With the brand, Bosstick is trying to "innovate, disrupt and fluff" a user's daily routines with products…